7 Signs It Is the Right Time to Redesign Your Business Website

A website is one of the most powerful marketing tools you have for your business. Its design contributes much to your credibility. Also, it has a great impact on customers’ engagement and conversion rates. 

As technology evolves, so should your website.

Here are 7 signs showing it is time to redesign your business website.

1) Compatibility and Optimization

First of all, most likely, your website is a compatible one.  It means that your website is HTML based and, therefore, users can see it not only on their desktops but also on their tablets and smartphones.

However, not all the compatible websites have been optimized properly. Whenever you pick up your smartphone and have to scroll back and forth on a website because you cannot see the full text, or if it is almost impossible to click on the links on a site, you have just landed on a web page that lacks optimization. It looks like a small version of a desktop site when opened up on your smartphone.

Website optimization is ensuring your site is adaptive to any type of device: mobile, tablet, desktop. 

Furthermore, Google has announced of shifting to mobile-first indexing back in November 2016[1].  Moreover, Google has advised that they will “use the mobile version of the page for indexing and ranking”[2] back in December 2018.

To clarify, mobile-friendly content is being ranked higher on Google search results if the user is doing their search on a mobile device. The reasoning behind this is more than simple: most of the searches on Google are done using mobile devices. 

If your site is difficult to navigate for mobile and tablet users, you surely need to adapt it with responsive web design.

 2) Complexity 

Does your website consist of many pages and much information? Does it have an extensive drop-down menu? Is it rather difficult to find an item on your site and complete a purchase?

Well, if you answered yes to the above, it could be a good reason as to why potential customers do not want to spend even a dime on your site. Once your site is loaded with text and consumers are given too many choices, they get lost.

A call to action is still of high importance, but we would recommend having a limit. Ideally, make one call to action for the customers who want to do business with you immediately and another one for users that are still doing their research.

Besides, too much of a color pop on a website can also contribute to a distraction and visitors will navigate away from your site. 

Make sure users can quickly find what they are looking for with an updated look and functioning of your site. Emphasize the uniqueness of your business in an easy to comprehend and captivating way.

3) All about patience

You’ve guessed it right – they [consumers] want it fast to avoid turning into a furious state of mind.

Test the speed of your website. Minimizing the loading time is a huge factor when it comes to customer engagement. Every additional millisecond distresses the visitors.

Site speed is also one of the elements of Google ranking. Therefore, the longer your website takes to load, the less likely it is going to show up at the top of the search results. In addition, Google has highlighted the correlation between site speed and happiness of the users[3].

According to KISSmetrics, 47% of internet users expect a web page to load in no longer than 2 seconds and 40% of consumers will abandon a site that takes more than 3 seconds to load[4].

According to KISSmetrics, 47% of internet users expect a web page to load in no longer than 2 seconds and 40% of consumers will abandon a site that takes more than 3 seconds to load.

There are various ways for a developer to assist you with speeding up your web page, such as shrinking the images. However, you may need to request for a redesign.

4) At first glance

Do you feel proud of how your online home [web page] looks like?

We all love to spend time on a visually appealing site. It encompasses all the colors, pictures, fonts, shapes, white space and tiny details that catch the eye.

With the expression of the above, you are delivering feelings. Keep it in mind once working on your website redesign. You are creating either a welcoming vibe or frustration.

Fine feathers make fine birds. The point is: yes, your business is first being judged by the looks of your website, no matter how good you are at what you do.

The web graphic makes an impression beforehand on what it may be to do business with you prior to making a further commitment. Opt-in for captivating one.

5) Analytics

Whether you choose Google Analytics or another analytical tool, look into the data on a regular basis to get detailed reports and make data-driven decisions.

The design of your web page should encourage visitors to take the action and it should be easy to complete a purchase with one or two clicks.

The increasing bounce rate may be a sign that it is time to work on the updates for your website, including web design for your page.

Likewise, the decreasing average time users spend on your site along with a slipping conversion rate may alarm for the necessary changes to the appearance of your site.

Moreover, you need SEO that matches the content of your website. If you have not considered SEO in the days of setting up your site, it is time to take it into account. It may be cheaper and easier combined with a website redesign for your business.

6) Competition

When you think of your competitors, do you envy them their website? Is it much cooler than yours? With a crisp and clean design?

You should stop smiling now, get serious and answer sincerely to yourself. If the answer is yes, it costs you traffic, leads, and sales.

Marching one step further of your competition with a visually attractive site adds up to your long-lasting success.

Luckily, a specialist in the field will tailor the looks of your website and ensure its functionality to meet your needs and turn your vision into reality.

In case you do not have a website for your business yet, you are surrendering to your rivals before the game even starts. Check out why a professional website is a must for each and every business in 2020.

To wrap it up

Be mindful of the below whether the time has come to redesign your website:

• Is your site adaptive to any type of device: mobile, tablet, desktop?
• Does your website consist of [too] many pages and [too] much information?
• Is it too complex to navigate it?
• How fast does it load?
• Is it visually appealing? Does it look outdated?
• Has the bounce rate increased?
• Did your competitors get their site recently updated?

Remember, your website is an investment in the prospering future of your business. Let’s make it thrive together.

Schedule your FREE consultation today and let us walk you through a website redesign for your business.

Sources:

[1] https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html

[2] https://webmasters.googleblog.com/2018/03/rolling-out-mobile-first-indexing.html

[3]https://webmasters.googleblog.com/2010/04/using-site-speed-in-web-search-ranking.html

[4]https://neilpatel.com/blog/loading-time/