Case Studies
extraordinary campaigns on Facebook
Success Story
Swift Transportation
The Arizona-based trucking company used Facebook lead ads to find potential new drivers, achieving a 4X increase in leads.
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4X increase in leads
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37% lower cost per lead
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2X increase in conversions
Success Story
Visit Florida
The Sunshine State tourism board ran in-stream video ads to entice more Canadian travelers to plan trips and vacations to Florida, which resulted in a 6-point lift in action intent.
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6-point lift in action intent (2X higher than the North America benchmark)
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22-point lift in ad recall
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1.77 million people reached
Success Story
KoenigRubloff Realty Group
A leading US real estate brokerage group ran Facebook dynamic ads for real estate to automate its property listings, and saw a 4.6X increase in the click-through rate.
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4.6X increase in click-through rate
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84% decrease in cost per click
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42% decrease in cost per thousand impressions (CPM)
Success Story
Current Meditation
The meditation studio tested conversion-optimized ads to encourage people to sign up for its free trial class, resulting in 5X more memberships compared to click-optimized ads.
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5X more memberships from conversion-optimized ads compared to traffic-optimized ads
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2.6X more leads from conversion-optimized ads compared to traffic-optimized ads
