Social media and advertising is a constantly moving target – it seems like every month there’s a new change to keep up with. Of course, while some of these can pass you by and not have any real effect on your bottom line, there are major changes and trends you need to be on top of if you want to see the best ROI (return-on-investment) for your advertising dollars. Facebook has made it more difficult for businesses to reach their customers from their pages organically, but the power of Facebook advertising is still huge. If you’re willing to spend the time and the money mastering Facebook advertising, it can be a moneymaking machine. Here are 5 Facebook advertising trends you need to know in 2020 to maximize your ROI for your time and money.
1. Messenger Integration and Chatbots
If there’s just one trend you adopt into your marketing and advertising strategy for 2020, let it be this.
People were a little wary of Facebook messenger integration when it first became possible, but the results from early adopters are staggering.
While many businesses have found success using messenger integration to better their customer service, those who have used it to send their customers notifications of new content, new releases, and special offers have seen open rates and profits skyrocket.
While many businesses have found success using messenger integration to better their customer service, those who have used it to send their customers notifications of new content, new releases, and special offers have seen open rates and profits skyrocket.
In 2020, not only will customers feel more accustomed to having trusted brands pop up on their phones, but the artificial intelligence for this application will only become smarter and more accessible.
This is definitely a trend to jump on as soon as possible.
2. Facebook Live and Video
Over the past couple of years, we’ve seen the emphasis on Facebook move from driving people to like our pages to a more pay-to-play platform.
This one of all current Facebook advertising trends will continue in 2020, but that doesn’t mean you should abandon your organic efforts completely.
One trend we are seeing is a huge push toward video on all social platforms, for both organic and paid strategies.
If you want organic engagement on Facebook, stories and, especially, Facebook Lives are the way to go.
If you have a limited budget, it’s time to look into how you can introduce video into your marketing and advertising strategy, or increase it. Stories, videos, and lives are much more likely to be seen by your customers and come with all the other benefits of video over written posts and images.
Facebook lives are a chance to connect with your customers, answer questions, encourage engagement, create a relationship, inspire brand loyalty, and create excitement.
Engagement with Facebook live posts are around 178% higher than a normal post – and that content will live on beyond the minutes you are live.
3. Content and Ads that Offer Real Value
If your customers are adult users (over 25), you need to be aware of the trend of adults doing social media detoxes, significantly reducing their social media use, or even deleting apps from their phones so they can’t check it at any moment.
For adult users who already feel like they don’t have enough time in the day, it’s likely that this trend will continue.
Now, this doesn’t mean that social media will lose its effectiveness with these markets (other than the 6% or less of users leaving Facebook entirely).
But instead it means that what you produce needs to offer significant value, grab their attention, or hit a pain point so significantly that you’ll be permitted to remain in their world (and feature in it more prominently).
In other words, don’t create fickle or misleading content and ads.
Facebook (and other social media platforms and governments) wants to give their users more privacy, control, and transparency than ever before, so these users will simply unlike your page, unfollow your accounts, or hide your ads.
4. Community Building
Building a community online and on Facebook is nothing new, but this trend is set to continue and increase in 2020.
It’s not enough to simply share content your audience might enjoy; you need to create engagement and cultivate a culture of interacting with you.
We’ve seen the rise of social media influencers and accounts with hundreds of thousands of likes or followers, but with little-to-no engagement.
Micro-influencers (accounts with a low number of followers that are highly engaged) are much more valuable. The same concept is true for your Facebook account.
If your audience isn’t engaging with you, you won’t have a chance of converting those followers into paying customers. Conversely, 1,000 highly-engaged followers can be worth serious money.
That’s why, in 2020, it will be more important than ever to cultivate a community. Create a space (a Facebook Group or elsewhere) where your audience can find you and relevant content.
Again, huge unpoliced groups are of less value than small, friendly spaces. Give your audience a place to feel free and safe to create connections, learn, or have fun, and work to create that atmosphere until your members create it organically.
5. Focus on Conversions
When it comes to paid Facebook Advertising trends in 2020, your focus needs to be on conversions and your customer journey. Map out what ad they’ll see, what landing page they’ll go to, and what happens from there.
If you sell a low-cost physical product you may be able to take them directly to the product page and get them to convert, but don’t let them be a lost lead if they don’t.
Retarget those customers with a different ad and a different landing page. If they aren’t yet ready to buy, give them the opportunity to learn more by going to a blog post, watching a video, adding your messenger bot, or joining your mailing list.
Find what works, and increase your budget. There are so many small businesses and entrepreneurs who try Facebook marketing, don’t put in the time to learn how it works, decide it doesn’t work and won’t try it again.
But, the fact of the matter is there are thousands of businesses of all sizes who have spent the time to master Facebook ads know when it’s time to scale.
A $50 budget that converts well and is profitable will scale up to be profitable at $500, and $5,000, so whether you manage your ads yourself or give someone else permission to do so, when something is working do not be afraid to scale.
Key Points
- Facebook advertising is still huge – it can be a moneymaking machine.
- Businesses using Facebook messenger integration to send customers notifications of new content, new releases, and special offers have seen profits skyrocket.
- Stories, videos, and lives get benefits more over written posts and images.
- Keep customers and gain new ones with creating and delivering content and ads that offer real value.
- Convert followers into paying customers with creating a community, such as Facebook Group.
- Put time to learn how Facebook marketing works.
- Find out what works, and increase your budget. A $50 budget that converts well and is profitable will scale up to be profitable at $500 or $5,000.
Facebook advertising trends in 2020 are all about focus, relationships, and scaling up.
BUJOI Media can help you with Facebook advertising by building, managing and efficiently optimizing your campaigns. Contact us today to schedule your FREE consultation.
2 thoughts on “5 Facebook Advertising Trends You Need to Know in 2020”
Wow, this post is awesome, my younger sister is analyzing such things, therefore I am going to tell her.
Wow, thanks so much 🙂