Are you looking for a contractor nearby? An agency to assist with Facebook advertising? Or don’t know how to choose a website design company? The first thing any person would do is to search on Google to find out all these things.

Are you a videographer who is looking to expand your client base? You can then put together an SEO strategy where your goal might be to rank first for searches like ‘drone videographer Chicago.’ And here SEO content will help you to achieve this goal.

SEO and Content Marketing go hand-in-hand to help you launch a successful and profitable digital marketing campaign.

How they work together? Let’s take a closer look.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is a visibility technique that helps you get your web pages and content to your target audience.

In simple terms, if you have a specific demographic you wish to target, then SEO would get your content to them whenever they make particular queries.

The ideal objective of SEO is to match content and searches every single time. This is achieved using technical changes, optimization-to-targets, and daily adjustments.

However, the backbone of SEO is the content, and without it, SEO would not thrive, no matter how much time you put into other factors.

This is because all SEO does is match your content with specific search queries.

What is Content Marketing?

The word content marketing is as simple as the name, which means the marketing of your content.

This simple factor, as it seems, is the foundation for different digital marketing campaigns.

You might decide to market your content on social media, but the only way it would get as far as you want it to is with the use of SEO – I know you are beginning to see the connection between SEO and content marketing.

How Does Your Content Rank on Google?

1. Content Depth

Google is the top search engine today, maintaining more than 86% of the market shares. With such depth, you have to know that Google would always want to give the best results for search queries, so you have to make sure that everything you do with regards to your content marketing and SEO is from the perspective of what the searchers want.

This does not mean that you should write content almost the length of an eBook as the length is not the main factor. It is about covering everything you know your searcher is looking for.

So, from the perspective of the searcher, if a search like “best boot brands” is made, you need to ask yourself, what is the reason for the search, and what would fulfill the needs of this search? For this, they would like to get the following:

• Best boot brands well listed out
• The price to help them understand and cover their budget
• Big names which sweeten the deal

This will satisfy the user searches, and it will likewise rank you well on Google. However, with this, some people would feel like the best thing to do would be to copy a high-ranking content to their page, but this would not work. You can also get an idea of the best searches from the people also ask section and the related searches section, which is at the bottom of the page as well.

2. Content Accuracy

Asides depth, another thing to be taken into consideration is content accuracy. No matter how good your content is, you would not be properly ranked on Google without accuracy.

The thing is that Google has a knowledge graph where they take your information and make sure that everything is right.

Another good way to make sure that everything is by using trustworthy backlinks would increase your ranking on google ranking.

3. Keyword Research

Keywords are some of the important words mentioned in many of the searches related to your selected niche.

It is an essential aspect of SEO, and you have to make sure that you search for the right keywords to make sure that you rank higher in the result pages of search engines.

It would help if you used keywords strategically because as relevant as it is, doing too much can be deemed as keyword stuffing, something that does not work well with Google rankings.

4. User experience

User experience is determined by how much visitors enjoy your content and how much value it adds to the users as they read through the content.

When people derive value from your content, they stay a little longer, which is one of the information Google uses to rank your page.

5. Traffic

Traffic is another determining factor with regards to Google rankings.

It is is defined as the total of individuals who visit your site.

With a high amount of organic traffic, your website is sure to be highly ranked by Google.

6. Building links

Building links is another important SEO tactic that Google uses to rank as well.

Google ranks you better because building links help Google understand that you are a credible website with quality content worth bringing out in search engine queries.

This is to say that the more backlinks you have in your content, the higher the ranking.

Bottom line

For a profitable digital marketing adventure, you can learn how to hit the mark. These are some of the tips you if you want to make the most of your endeavors.

Finally, you need to understand that nothing comes cheap, and with some of these tips mentioned here comes the need for hard work and consistency.

Or otherwise, leave the hard work to us – we are here to help you thrive. Contact our team to discuss your SEO content marketing strategy.

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Website Design – Eye Catching with Flawless Navigation

When it comes to a website design agency, it’s important to hire professionals who can give your business the best, in terms of design, layout and customer experience.

Your homepage must be attractive, easy to use and compelling. Your website layout must be responsive, customer focused and easy to navigate.

And, your site must be easy to find online. To get all these things right – you’ll need to find the best website design company for responsive design.

Why Hire a Website Design Company?

If you’re keen to cut corners when it comes to website design, you’re setting yourself up to fail. Yes, you can hire a cheap web designer to throw up a basic website, but this approach is going to cause problems in the future. Website design requires passionate and creative professionals who know their stuff. Choose our web experts for:

• Beautiful website design / redesign of an existing site
• Responsive design so customers can browse on multiple devices, including mobile, tablet, laptop and desktop
• User experience (UX) for optimum performance and conversion goals
• Team of creatives at your fingertips
• Extensive knowledge of website design and development
• Google best practices and SEO
• And much more

Responsive design, the key to future-proof websites! Now let’s get into responsive design.

What is Responsive Design?

Why is it important that your web design company specializes in responsive design? Let me ask you a question:

Question: You’re asked to find out about the latest trends in marketing. What’s the first thing you reach for?

Answer: I’m guessing it’s your smartphone, right! Wait, maybe it’s your tablet! Or could it be your laptop?

People are individuals and we all use different technology to do similar tasks. A responsive website designer keeps this at the forefront of their creative process. Developing and styling a website that is optimized for a wide range of devices. Responsive website design is best for user experience and will ensure you are prepared for mobile-first customers.

Without a professional responsive design, you risk losing valuable customers. If a user struggles to navigate your site, or your website design breaks when using a smartphone or tablet, you could be losing money. User experience (UX) and conversion rate optimization are essential to the design elements of your business website. If your site breaks, this is poor user experience (UX) and you risk damaging your conversion goals.

In addition, a responsive design will impact SEO. If an online customer finds your website difficult to use, they’re likely to leave and drop off. Google recognizes ‘time on page’ as a strong indicator of performance and quality of a user query. If your ‘time on page’ statistics begin to drop, SEO can be negatively affected.

Ask your website design company about their responsive design capabilities before signing a deal with them. Prepare for the future and prepare for success online.

Website Design Company Checklist

What are the most important things to consider when looking for the best website design company in the US? Here’s a great checklist to go through before you hire a design agency to re-design or create a website for your business.

Do they have a creative team with a wide skill set? The best web design companies will bring together designers, developers, SEO experts, user experience (UX) professionals and content writers to provide their clients with the best website designs.

Can they provide you with a portfolio? A great website design company has worked with a number of clients in the past and they’re often more than happy to show you a portfolio of their previous work.

Check out their own website! Go and visit the website design company’s website first. If they can create a user-friendly, responsive website that is easy to use across multiple devices, they have proven that they can do the job for themselves.

What’s their price point? Cheap doesn’t mean quality when it comes to website design. Avoid cheap companies. In the end, you’re paying for a company’s expertise, experience and creative talent.

Final Notes: How to Find the Best Website Design Company

Often the best way to find the best website design company, after you find them online, is to grab a coffee. The preferred fuel of the creative industry, if someone from the agency is willing to meet up with you for a coffee and discuss your website design goals, that’s a great sign. You could even use this opportunity to ask them to pitch you a couple of ideas for your website or ask them to show you their portfolio.

We hope this advice and insight helps you to find the best website design company for your business website creation.

We at BUJOI Media can handle all aspects of building your website, from copywriting to professional website design, responsiveness and search engine optimization. Contact us today.

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We need to upload fresh content, answer direct messages, answer comments, and find content to share elsewhere. That takes time and an element of constant attention.

Social media has made it easier than ever to find exactly what we want when we want it, find reviews, see what something looks like before we buy it or visit, and allows us to follow the people and brands we adore.

In short, it does great things, but how can you manage your social media accounts more effectively so that you can spend more time doing what you love? Even if that’s scrolling through your feeds on your personal account! Keep reading for social media management tips to improve your workflow.

Social Media Management Tips #1: Set Up Goals

List the goals you want to achieve by utilizing social media channels. Increased brand awareness? More website traffic? More sales?

Break down your big goals into smaller actionable steps.

Set up a clear deadline for each of the goals and smaller milestones. This will help you stay motivated and keep focused on the social media task.

Ask yourself, how many social media platforms do you need to post on to reach your goals? Which channels? You would be surprised that you can do more with less if you carefully choose the right platforms.

Social Media Management Tips #2: Batch Content

Have you ever heard of batching or time-blocking?

These are two concepts that help you stop doing the same tasks day-in, day-out, and instead spend a day or two a week getting all your content created for your social media profiles (or anything else, for that matter) for the week, month, or even quarter ahead.

If you need quality content to upload on a daily basis, batching may be the answer for you.

There’s nothing wrong with taking professional shots or writing out posts weeks or months in advance and using them whenever you need to.

You can schedule one for each day or simply use them whenever you don’t have a daily upload ready to go.

Either way, you have a piece of content ready whenever you need it. No more sitting at your desk wondering what to write or how you’ll take a good picture when you’re sick.

Social Media Management Tips #3: Use a Scheduling Tool 

There are plenty of scheduling tools that will help you stay on your schedule, post at the best times, and manage your comments.

If you aren’t already using one, you’re making a mistake.

Not only do they help you manage your time, and you can batch content even more effectively, but you can also analyze what posts do best.

There are plenty of tools out there, so use the free trials most of them offer to find which one you like.

Social Media Management Tips #4: Analyze Your Data

Schedule a time in the day or once a week to check your social media analytics. You need to see what’s going on or if there are any topics trending you can post about more.

Social media is immediate and all about the now – unless someone’s super interested in you they’re not going to scroll back through your feed to see what you were posting six months ago.

Use your social media data to see how your posts do out in the wild and analyze what worked for them and what didn’t.

When you find something that works, repeat it, and continue to analyze the data.

Social Media Management Tips #5: Use Tools to Stay Up to Date 

Tools like Buzzsumo can help you stay up to date on what other people all over the internet are saying about your brand.

If you want to connect with influencers or find potential partners for future collaboration, these tools can help.

Not only will you know what others around the web are saying, but you can use those positive articles and posts and share them with your social media following for content they may be interested in or as social proof.

Social Media Management Tips #6: Schedule Social Media Time 

Just as we talked about in the time-blocking point, it’s well worth doing that for daily and weekly social media management tasks, as well as blocking out post creation time.

If you know you can get wrapped up in social media for hours you need to schedule a definitive start and stop time.

When you fit this into your day, and even how many times you need to will vary from person to person and brand to brand, but ensure you set a time when you put social media down for now and get on with other tasks.

Conversely, if you find doing some social media management tasks a chore, scheduling them for a defined time period will motivate you to get them done.

Social Media Management Tips #7: Repurpose Your Content

If some of your posts performed well in the past, give them another turn.

One of the ways is to convert your content into another format, e.g. video’s main points into an infographic or text. Or you can add new bullet points to make the earlier post longer and up to date.

Posting the material onto another social media channel also helps. Always let others share your content.

Or just repost that wow post on the same platform again, with some little changes – for those who for some reason missed it out before.

Key Points

• List the goals you want to achieve with social media channels.
• Batching or time-blocking will help you help spend a day or two a week getting all your content created for your social media profiles.
• Use a scheduling tool to stay on your schedule, post at the best times, and manage your comments.
• Schedule a time in the day or once a week to check your social media analytics. When you find something that works, repeat it, and continue to analyze the data.
• There are tools you can use to stay up to date on what other people all over the internet are saying about your brand.
• Set up a definite time to handle social media for your business.
• Repurpose the content that worked well.

Do you need assistance with social media management for your business? Contact BUJOI Media today!

The post 7 Social Media Management Tips to Improve Your Workflow appeared first on .

But, is it always worth hiring a company to manage your social media for you? Here are 5 reasons to hire BUJOI Media as your social media management company.

Reason to Hire BUJOI MEDIA as Your Social Media Management Company #1: Time

They say time isn’t something you can buy, but it is when you pay BUJOI Media to take a task off your plate.

Be honest, do you ever start your workday with nothing to do? Do you ever go home early because you didn’t have anything to do – not as a reward for finishing a big project?

If you laughed at the idea, you’re not alone. Most business owners could work 24/7 with all the things they have to do.

So do you really need to add managing your own social media to your plate?

If you love managing your own social media profiles then maybe you should keep it under your own watchful eye, but if it isn’t in your zone of genius you should hand it off to the BUJOI Media experts.

Reason to Hire BUJOI MEDIA as Your Social Media Management Company #2: Everyone (and Their Grandparents) is on Social Media

You can not overestimate social media’s infiltration into our world; an estimated 2.65 billion people used some form of social media in 2018, and that number is forecast to grow to 3.1 billion by 2021.

That’s a huge percentage of the world’s population, which was estimated to be approximately 7.7 billion in April 2019.

If you have ever struggled to find potential clients or customers and you’re not sure where to find them, know that they are on social media.

There are almost 3 billion people using social media regularly, so can you afford not to be marketing to those people or not have a presence on at least one of the major platforms?

BUJOI Media will know exactly what platform you need to be on and how to establish your presence on it as quickly as possible. Each follower is a new potential customer.

Reason to Hire BUJOI MEDIA as Your Social Media Management Company #3: Trust

When you’re thinking of hiring someone to work on your home, or even ordering from a site online, do you look at that company’s social media profiles to check they are legitimate?

An active social media presence builds trust with current and potential new customers as they know they have somewhere they can contact you.

Customers expect you to have a Facebook page, if nothing else, and this page can double as a place to build your social proof as past customers can recommend you to others or leave a review of your service.

In our digital age, trust and social proof have become more important than ever.

BUJOI Media will manage your page so you can get on with all the other things you need to do to keep your business running.

Reason to Hire BUJOI MEDIA as Your Social Media Management Company #4: Search Engine Optimization

Did you know that search engines also take note of whether or not you have a social presence?

Google’s algorithm actually factors in all traffic to your keywords (your brand name) and “social signals”, which help it determine whether or not you are a good source to recommend on their search engine results.

If Google believes you are one of the best sources to recommend, they’ll push you higher up the rankings for the keywords and search terms that matter most to you.

That’s a huge win, right?

But, be aware that a social media page where tumbleweeds blow through aren’t going to generate any of these social signals, so you need to keep the page active and interacting with customers.

Reason to Hire BUJOI MEDIA as Your Social Media Management Company #5: We’re Experts!

Let’s not overlook the key reason why you should entrust certain tasks to the experts.

Everyone is on social media, but few make their business page management a priority. In most cases, looking after social media is the task that gets bumped to the bottom of the list or forgotten altogether.

And even if you love interacting with your customers, do you follow social media best practices and keep an eye on the latest trends?

If not and you know your business will thrive with a healthy social media presence, you’ll see much better results when you hand the reins over to the BUJOI Media experts.

Our team of experts spend all day managing accounts and finding out what gets the most interaction from current followers and what can grow your numbers.

Also, at BUJOI Media we manage accounts all day every day, so we can quickly spot trends in what followers want to see, and in what the platforms themselves are encouraging or penalizing.

Hiring BUJOI Media as your social media management company will prove a time and cost-effective investment.

Quick Recap

• Time isn’t something you can buy, but it is when you pay  BUJOI Media to take a social media management task off your plate.
• If social media management is not in your zone of genius you should hand it off to the experts of BUJOI Media.
• Estimated 2.65 billion people used some form of social media in 2018, and that number is forecast to grow to 3.1 billion by 2021.
• There are almost 3 billion people using social media regularly, so can you afford not to be marketing to those people?
• BUJOI Media will know exactly what platform you need to be on and how to establish your presence on it as quickly as possible.
• Each follower is a new potential customer.
• Customers expect you to have a Facebook page.
• BUJOI Media will manage your page so you can get on with all the other things you need to do to keep your business running.
• Google’s algorithm factors in all traffic to your keywords and “social signals”, which help it determine whether or not you are a good source to recommend on their search engine results.
• Social media management experts at BUJOI Media spend all day managing accounts and finding out what gets the most interaction from current followers and what can grow your numbers.
• We manage accounts all day every day, so we can quickly spot trends in what followers want to see, and in what the platforms themselves are encouraging or penalizing.

Get the most from your ROI (Return on investment) when working with BUJOI Media experts. Contact us now for your social media management.

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That said, let’s start at the very beginning. What is a landing page?

Landing Page Definition: What is a Landing Page?

A landing page is a stand-alone web page that is created specifically to communicate a message for a marketing or advertising campaign, with an aim to get the visitor to take action.

The term “landing” comes from the idea that visitors “land” on your page from various traffic-driving sources, depending on the aims of your marketing campaign.

For example, if you create a landing page (single page) for a product you sell, you could drive traffic to it from Facebook ads, Google ads, YouTube ads and videos, social media promotions, links on your website, email marketing, affiliates and more, depending on who you want to market the page to.

The aim of this page is to be hyper-focused and streamlined toward one goal. That goal may be to send an inquiry, make a purchase, or simply sign up for your newsletter.

Regardless of the goal, the rest of the page must be driven toward getting visitors who land on the page to convert (do the thing you want them to do).

There should be a very clear CTA (call-to-action), which is where you ask visitors to take action such as making a purchase, signing up for a trial, signing up for a call, or to your newsletter.

So, How Do You Plan and Implement a Landing Page?

Set Your Goal

Your first step should be to define your goal. What do you want the landing page to do?

Why do you need one? Landing pages have been proven to work extremely well, but they can’t convert if the goal is vague, unaligned with the overall aims of your marketing campaign, or absent.

You need to set a goal that has a purpose and is measurable. Do you want visitors to buy from you? Sign up for a free trial?

Be Aware of the “Ask”

This means you need to be aware of what you’re asking your visitors to do and where they’re coming from.

Too many landing page and marketing newbies create a landing page without thinking about where the traffic is going to come from – if it’s stone-cold you need a different message on your landing page to if they’re warm. (Cold traffic = they don’t know you, Warm = they know you.)

Think about whether what you’re asking is reasonable for the audience it’s aimed at.

If you need multiple landing pages for different audiences then that’s what you need – it’s far better to take the time to craft two versions of the same message for two different audiences than leave your cold traffic feeling bewildered or bore your warm traffic with information they already know.

The aim of a landing page is always to cut to the quick.

Create a Clear CTA

Get clear on exactly what you want your visitors to do and set a measurable goal, then craft your CTA.

Some landing pages are super simple with a little information and a form to enter their contact details to receive more information on something they’ve expressed an interest in.

While others will need to explain why what your offering will solve their problem before you ask them to purchase there and then.

Set Expectations

What kind of results do you think you can get?

This is a hard question to answer for the first time you use a landing page, but if you’ve done any advertising for this product or similar campaigns, you may be able to gauge your results.

If you have more experienced contacts in a similar industry or niche, you may be able to ask them what kind of results you can expect.

Set a number or percentage of conversions – but be conservative. This is your first try at this, so you have plenty of time to improve.

Design the Landing Page

Finally, write and design the landing page.

Best practices for 2020 are that your landing page should be completely distraction-free – no header, no unnecessary footers, and no links to other areas of your website on your landing page. Don’t let your visitors get distracted.

Your landing page should be modern, sleek, but colorful. It doesn’t need to be a piece of art, but it should reflect your brand and look like an attractive and trustworthy source when visitors land on it.

Also, don’t forget how many people will land on it on mobile; make sure you check that it looks and works well on mobile devices.

Finally, keep copy on-brand and to the point. Long-style sales letters don’t work anymore – they only serve to scare people away. Clarity should trump all else on your landing page.

Landing Page Definition: Isn’t any Page a “Landing Page”?

If you want to get technical about landing page definition, sure, but the key to a landing page is the focus.

Is your home page a landing page technically?

Sure, but likely it’s not following the key focus and formula of a landing page unless you have a one-page site.

Should I A/B Test My Landing Pages?

Absolutely – provided you know how to do that without too much of a learning curve.

If this is your first ever landing page and one of the only marketing campaigns you’ve planned, just ensure you have one landing page per audience and see how that goes.

You can always A/B test later for the same audience once you know what you’re doing or are using tools that make it easy to do.

Key Points

• A landing page is a stand-alone web page that is created specifically to communicate a message for a marketing or advertising campaign, with an aim to get the visitor to take action.
• The term “landing” comes from the idea that visitors “land” on your page from various traffic-driving sources, depending on the aims of your marketing campaign.
• Your first step should be to define your goal. What do you want the landing page to do?
• You need to be aware of what you’re asking your visitors to do and where they’re coming from.
• Create a clear CTA on your landing page.
• Set a number or percentage of expected conversions but be conservative.
• Design the landing page or hire BUJOI Media to design and build it.
• The key to a landing page is the focus.
• Do A/B testing for your landing pages.

We at BUJOI Media can handle all aspects of your landing page, from copywriting to design, responsiveness and search engine optimization. Contact us today.

The post Landing Page Definition: The Complete Beginner’s Guide to Landing Pages appeared first on .

To help you create a landing page that converts in 2020 (and years to come), here are 5 tips you need to know.

Landing Page that Converts Tip #1: Design Matters

This is a controversial tip and one that old-school online marketers will probably argue against, but in 2020 design is more important than ever.

We’ve all landed on a page, thought “yikes!” and bounced. In 2020 people aren’t willing to give a badly designed landing page a chance – the ability to create visually beautiful websites and landing pages is now more accessible than ever, and visitors expect to find aesthetically pleasing pages.

In fact, old-fashioned pages and badly designed pages are now seen by many as untrustworthy and suggest to visitors that you are unprofessional, out-of-date, or even a scam.

To see the best conversion rates on your landing pages, you need to design them to not only guide the visitor’s eye to the most important places but also communicate wordlessly that you are a quality and trustworthy business.

Landing Page that Converts Tip #2: Streamlined Minimal Landing Page  

Many landing pages have chosen to take on a clear, minimalist style that uses simple copy and a straightforward CTA (call-to-action) for many years now, but in 2020 this is definitely the most effective approach.

Every minute we have a thousand things vying for our attention – be it elsewhere on our computers, phones, or in real life, so your landing page needs to get to the point as soon as possible, while still giving your audience enough information that the page actually converts.

Once upon a time long sales letters worked, but present a modern audience with a wall of text and they’ll run the other way.

Focus on clean design, getting the information they need to know quickly (good copy, infographics, clear tables – whatever makes sense for you) and then deliver a crystal-clear CTA.

Landing Page that Converts Tip #3: Incorporate Live Chat

Live chat big in marketing in 2020 and beyond, and you need to be ahead of the curve and using them on your landing pages. Many landing page services already integrated live chat into their templates or make it easy to do so with a plugin.

If you want a landing page that converts you need to answer every question a potential customer has, but sometimes you can’t foresee what information a visitor’s eye will slide over or what basic questions they may have that you assume they’ll already know.

Instead of losing these customers, the live chat function can offer these customers a way to open a dialogue with you before they make a purchasing decision.

This means you have a chance to prevent customers from slipping through your fingers and discover trends in the questions or needs your customers have during the purchasing journey.

Landing Page that Converts Tip #4: Utilize Social Proof  

Social proof isn’t anything new (the term was coined in 1984 by Robert Cialdini), but it is now an essential ingredient to a landing page that converts. Social proof was always something good to have, but nowadays it is a must.

High quality images, whether your own or stock, works well along with persuasive testimonials. Start with your happiest clients and customers since they might really want to help you.

In 2020, it is absolutely worth making an extra effort to find real people who are willing to give you the social proof you need, ideally with a link to their social media profiles or website so people landing on your page can click through and see that there is indeed a real person or business behind the positive words. 

Landing Page that Converts Tip #5: Stand-Alone Landing Pages

Landing pages shouldn’t be a part of your website – they should be a stand-alone page with no distractions.

That means no header navigation or website-style footer, no sidebars, and no links to other pages on your site (at least until the very end after your CTA). As we talked about in tip #2, you need to capture a visitor’s attention and lead them by the hand through what to do on your landing page to the CTA.

If a visitor is going to take action on your landing page, the only option should be to follow your CTA or CTAs. If it works best for your style of landing page it’s still okay to start with a simple CTA, explain the product, and then repeat the CTA in a slightly different way.

The key here is to focus on the product and on the outcome – this isn’t the place to take them to “about” pages or blog posts.

If you are panicking about how your visitors will possibly know enough to buy from you, you may be targeting the wrong audience or not explaining the product clearly enough on the landing page.

Quick recap

• A landing page design should not only guide the visitor’s eye to the most important places but also communicate wordlessly that you are a quality and trustworthy business.
• Clear, minimalist style that uses simple copy and a straightforward CTA (call-to-action) is definitely the most effective approach.
• Integrated live chat is a must on your landing page in 2020.
• Utilizing social proof, start with your happiest clients’ testimonials.
• A landing page that converts in 2020 should be a stand-alone page with no distractions.

Landing pages can work equally well for cold traffic and warm traffic, but know the difference and have two separate landing pages when necessary for cold and warm audiences to maximize your conversion rates in 2020.

Contact BUJOI Media today, and we’ll get started with your landing page that converts in 2020.

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1) Engagement Snowballs on Social Media

The first concept to understand when advertising on social media is that engagement snowballs.

In other words, when you make a post, there is a snowballing effect.

It is because one person will interact with the content, and then immediately all of their friends have the opportunity to see the content, and all of their friends, and so on.

How does this relate to paid advertising on Facebook?

Paid advertising equals more exposure, engagement, leads and finally, more conversions.

2) Facebook Ads are Highly Trackable

Creating compelling content that speaks to your audience is only one of the many steps to a successful social media campaign.

Once you have published your content, you should be able to assess the progress.

The beauty of Facebook ads is that they are highly measurable, allowing you to see your click-through rate to determine how many people actually clicked on the ad. You can also track conversions and other key metrics.

This is not only useful to help you understand how well your advertising money is working for you, but it is also a way to determine how effective your content is in the eyes of your target audience.

Are the people that are clicking on your ad in your target audience? Are you getting a good click-through rate?

These are all questions you can ask yourself after viewing Facebook metrics.

Maybe you need to change your content strategy to improve click-through rate and align better with your target audience.

3) Your Target Audience on Facebook

Speaking of your target audience, how are you going to ensure that your ads are being seen by the right people?

If your ads are being seen and clicked on by the wrong demographic, you may be wasting your advertising money.

The great thing about Facebook is that they have the data.

With well over 1 billion Facebook users, the group of consumers you want to reach out to is almost definitely represented on the social network.

Also, Facebook provides you with the tools to target the right people using their interests, age, gender, and other demographic information.

This is a level of detailed targeting that is simply not possible on other platforms as of yet.

4) Facebook has a Serious influence on What Consumers Purchase

This may not come to you as a surprise, but 67% of people indicated that they have made a purchase after seeing a social media ad.

If you think about it, this number is really astounding. Gone are the days when traditional media channels or even information on other websites were the primary influencers on consumer behavior.

Studies also show that out of all the social media platforms, Facebook certainly gets people talking about a product, and consumers admit that once their friends start talking about a product, they are more likely to purchase.

Facebook is not just a channel for friends to post pictures of their cats, it is an advertising focal point, where people are greatly influenced by the content that they come across.

Given the enormous user base on Facebook, if you are creating effective content and targeting the right people, you can put tremendous force behind your product.

5) Facebook Has an Enormous User Base

This is something that we have touched upon in earlier parts of the article, but we think it deserves its own section.

There are currently 1.63 billion daily active users on Facebook, and 2.45 monthly active users.

These are incredible numbers, since that is a very high percentage of the world’s population. It suggests that practically everyone uses Facebook.

Of course, does this mean that you are going to have 2.45 billion customers once you start advertising on Facebook?

No, but if you can identify your target audience properly, and create content that is appealing to them, then you will be on your way to snag a percentage of that user base.

The proliferation of Facebook makes it a tool that allows content to spread instantly.

Unlike some other social media networks, your neighbor, aunt, uncle, cousin, and the whole family are probably on the network.

This means that product influence that happens in person can easily go online, and can spread to practically any friend, relative, or anyone else someone knows on the network.

6) Facebook is a Powerhouse

There is no debating Facebook, in fact, the advertising powerhouse of our time.

A decade ago, print advertising and other traditional channels were still very popular.

Online advertising has completely changed the advertising game for both small businesses and large corporations.

Staying active and relevant on social media, and through a website or other digital means has never been more important.

Facebook ads for your business is a powerful way to boost your online advertising efforts.

Facebook ads offer a leading way to supplement your current organic advertising, but reaching far more people, building brand awareness, and ultimately resulting in conversions.

To summarize

• There is a snowball effect with Facebook ads and posts for your business.
• Facebook ads are highly trackable, so you are able to assess your progress and improve.
• Facebook provides you with the tools to target the right people with Facebook ads for your business, using the audience’s interests, age, gender, and other demographic information.
• 67% of people indicated that they have made a purchase after seeing a social media ad.
• Consumers admit that once their friends start talking about a product on Facebook, they are more likely to purchase.
• There are currently 1.63 billion daily active users on Facebook, and 2.45 monthly active users.
• Facebook advertising has completely changed the advertising game for both small businesses and large corporations.

At BUJOI Media, we are your Facebook Ads Experts who have extensive experience in building awareness, credibility and conversions. Let’s talk about your Facebook Advertisement needs today.

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And that is for many good reasons:

• The modern messaging platform can indeed provide multiple functions to the point where it acts as a single communication-hub.
• Facebook Messenger application offers a variety of features for businesses, such as having phone calls, video chats with an individual or a group of people, and sending text messages.
• Despite being a separate application from its parent social media app, the Messenger is automatically integrated with your Facebook account. All your friends are automatically added to the Messenger Contact, yet you can manually upload more contacts from your device.
• Even if some of your Facebook Friends do not use Messenger, you can still send messages which they will receive and read when they log into Facebook.
• Facebook remains the world’s biggest social website with more than 2.4 billion users. As a matter of fact, the company claimed that about 2.7 billion people were using at least one of the main products (Facebook, WhatsApp, Messenger, or Instagram) each month during the first reported quarter of 2019, according to Statista.
• With the above in mind, Facebook Messenger has an enormous potential to boost lead generation efficiency and improve a business relationship in general, assuming you know how to use it properly.

Here are 6 easy ways to optimize Facebook Messenger for your business communication.

1) Use a Smart Messenger Name

Messenger does not allow two different users to have the exact same name.

Your Messenger name acts as a Twitter handle to some extent and it even has the same format, which is @someone-username.

In case you already have a Facebook Messenger name for your business, you can find it on your business page, right below the page name. A missing Messenger name means you have not claimed it yet, and you should do so right away before someone else takes the name you are fond of.

If you are using Facebook Messenger for business communication, the username is your true identity. Facebook allows two businesses to use the same account name, but this rule does not apply to Messenger.

For instance, there are two different companies called Super Supper on Facebook, but only one of them can use @super-supper as Messenger’s name.

Just like a Twitter handle, a unique Messenger name makes your business easier to discover and it prevents potential customers from sending a message to another business with a similar name.

But before you rush into claiming a name, you should consider that the best name is the one that is unique and closely related to your business.

Also, in case you don’t like your current user name, consider setting up a new page that you will use exclusively for messaging.

Claiming a new username can be a challenging process, especially if you choose a rather generic one.

When setting up a new page, be mindful of the possibility of the name coming up in the platform’s search function when a user enters relevant products or services.

2) Use a Right Profile Picture

It is a common sense that people associate your profile picture with your business.

Facebook takes your profile picture and uses it as your Messenger Code as well.

The problem is that there is a difference in the shape of the frame: the profile picture is square, yet the Code is round.

And Facebook simply fills it in, what can make your Messenger Code look poorly designed with a cropped logo or a cut-off business name.

Therefore, take some time to choose the appropriate photo for your Facebook business profile so that your customers can associate it with your brand instantly.

3) Install the Messaging Button

Do not expect that every user won’t have any trouble finding your Messenger username or Code.

In many cases, your Facebook business page is where the new customers start communication.

Messaging button is a button on your Facebook page that allows the users to send messages directly from that page.

Make the process easier for your clients by installing the Messaging button:

1. Find and click the Settings button located at the top right corner of your Facebook page.
2. Choose General section and find the Messages option.
3. You should find a checkbox to show Message button. Enable this option.
4. Save changes.

Using Facebook Messenger for business communication is pretty easy. If you know how to use a smartphone, then you’re more than competent to utilize the app to build a business relationship.

4) Set up Your Instant Reply

These are pre-configured messages automatically sent to the users once they contact you via Messenger.

You can access the option to create customized Instant Replies under Inbox, Automated Responses tab.

Write an effective reply that contains a greeting message, contact information, business hours and physical address.

Do not forget to preview your reply after saving the changes.

5) Create an Away Message

Instant replies are not sent when you are in Away status.

For that reason, Facebook Messenger allows you to create another personalized message in order for you to meet the customers’ expectations for a fast response time.

An away message also helps you to maintain your responsiveness rating.

You can find this option in your Inbox/Automatic Responses tab.

If you want to include the information of your business hours, make sure you’ve already configured the information in the Page Info portion of your Facebook page.

6) Create a Messenger Greeting

Facebook Messenger greeting is the message automatically sent to first-time customers.

They will not see this message again unless they delete all the previous conversations or access Messenger using a different account.

The option for the greeting is available on your Facebook page under Settings – Messaging.

To recap

• Messenger does not allow two different users to have the exact same name.
• Consider that the best name is the one that is unique and closely related to your business.
• Facebook profile picture is square, yet the Messenger Code is round, therefore watch out for a cropped logo or a cut-off your business name.
• Install the Messaging button since it allows the users to send messages directly from that page.
• Set up an effective Instant Reply that contains a greeting message, contact information, business hours and physical address.
• Create an Away message to maintain your responsiveness rating.
• Create a Facebook Messenger Greeting to be sent out to first-time customers.

Nowadays you have various options on how to have a conversation with customers. Using Facebook Messenger for business communication is almost as effective as having a direct meeting, if not better, especially in terms of reach and speed. Likewise, since the Facebook Messenger app for business is a cross-platform and free to use as of today, it is a zero-dollar investment every business owner should make.

If you need any help with Facebook Messenger or Facebook Ads, feel free to reach out to BUJOI Media today.

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Every website, whether it is a personal or business website benefits from an SEO plan. SEO, or search engine optimization is the process of increasing traffic to your website and increasing your site’s visibility by better understanding search engines and optimizing your pages. This article will provide you with a myriad of SEO tips for your website that can help you take your site from an information destination to a passive income machine.

1) Be mindful of Your Permalink Structure

This term may be unfamiliar to beginners, but the permalink structure is an important concept for any website owner to consider.

The permalink structure is the way the URL is structured for different pages. For example, the following may be the permalink structure for an article about SEO on your website:

http://www.mywebsite.com/seo-article

The above is an example of a good permalink structure because it is clear and readable, and the words are separated by a hyphen.

An example of a bad permalink structure is a URL that contains random numbers, letters, and symbols that are not readable and understandable to someone who isn’t familiar with the website.

It is one of the most significant SEO tips for your website.

2) Keep Your Images in Check

Images are a crucial part of any online experience, especially in the age of mass content consumption and video streaming.

However, mistakes with images can have the opposite effect on your website, negatively affecting your bounce rate.

Make sure that image file sizes are not too large. Typically, an image within the few hundred kilobyte range is reasonable.

At the same time, make sure that images are high resolution for today’s super dense displays. Also, it is crucial to test images on mobile devices as well as desktop platforms.

Don’t forget to include alt text in an image for people who are visually impaired. This is also an opportunity to add SEO keywords that you think people are likely to search for.

3) Links from other websites

The next SEO tip for your website involves linking. This is a crucial aspect of any SEO plan, but can often be misunderstood, even leading to a downgrade in search results.

When other websites link to your website, this is a sign to a search engine that your content must be of good quality. Otherwise, why would other websites be referencing it?

This is great in theory, but many website owners misunderstand this and link from non-reputable websites across the Internet.

Our BUJOI Media team has personally witnessed this phenomenon when managing some clients’ WordPress websites.

Website owners would spam the comments on one of the post pages with links to their website, thinking that this would increase their site’s position in search since there is now a link to their site.

Our advice: don’t be like these people! This kind of activity is not only silly, but also counterproductive.

So how should we go about getting reputable links to our website? This requires some work that will pay off in the long run. The trick is generating organic links.

If you have expertise in your website’s niche area, then you can likely produce good content. If you are producing good content, then other websites will link to you naturally.

Also, you can often determine who owns a site, and reach out to them to form a relationship. Focus on websites that have a similar niche as your own.

Using Facebook and other social media channels is also a great way of making other website owners and customers aware of your content, increasing the chances of gaining links.

4) Utilize Heading Tags

Even if you use a website builder, you have likely heard of heading HTML tags.

This SEO tip for your website will make it easier for a search engine to understand the hierarchy and structure of your site, and what is most important in your content.

Use an H1 tag at the top of your page for the title. Below the title, you can include H2 tags for subsections, and H3 and H4 tags for lower level sections. Make sure that your page design, as well as tag structure, is consistent across all of your pages. This technique will not only make it easier for readers, but also the search engine to understand your content.

5) Research your Keywords First

To tie together our list of SEO tips for your website, let’s talk about keyword research.

We know that you are paying attention if you have gotten this far because keyword research is really one of the first things you want to do when formulating an SEO plan.

Targeting the right keywords is a huge challenge. In fact, it has become such a science that it is now a key component to many business models.

Start by conducting a Google search for a keyword that you think is appropriate for your site. Are the sites that pop up in line with what your website is all about? If not, then you may want to choose something different.

Go to a competitor’s website and read through some of their articles. What kind of keywords do they use? This is a great way of scoping out the competition, (a key activity for any business) and determining what might work well for you.

The key with keyword selection is to get the right kind of traffic or high-quality traffic that will convert on your website.

A common tactic to use in keyword research is to find a keyword that has a lot of traffic. This may seem like a logical strategy, but it can be flawed.

For example, let’s say that you have an article about Facebook, and you want to rank highly for the keyword Facebook. While this keyword does get a tremendous amount of traffic, most people who search for this are just trying to go to Facebook and will most likely never look at your website.

It may be fruitful to choose a different keyword that is more niche; this could be something very specific that sees a lower search volume.

To sum up

• Permalink structure matters. Make it clear and readable and separate words by a hyphen.
• Add images to your text. And then Alt text to your images.
• Obtain links from other websites. By producing a quality content on your site.
• Use HTML tags to organize the content of your website: H1, H2, H3, H4, etc.
• Start with keywords research before creating any text for your website.

Our BUJOI Media team hopes that these SEO tips for your website will help you to up your game when it comes to SEO, leading to more conversions and customers. This is certainly not an exhaustive list of SEO principles to keep in mind. Find a tool like Google Analytics to track your site, check your site’s rank in search, and keep learning.

If you need any assistance with SEO for your website, feel free to contact us today.

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