Most of us know that Facebook has well over one billion users, and other social networks have hundreds of millions of active accounts. This sounds great, but targeting the right people can be difficult, so is it worth it to pay for advertising on Facebook? Let’s dive into the 6 reasons why paying for Facebook Ads for your business rather than relying solely on organic results can be tremendously beneficial.
1) Engagement Snowballs on Social Media
The first concept to understand when advertising on social media is that engagement snowballs.
In other words, when you make a post, there is a snowballing effect.
It is because one person will interact with the content, and then immediately all of their friends have the opportunity to see the content, and all of their friends, and so on.
How does this relate to paid advertising on Facebook?
Paid advertising equals more exposure, engagement, leads and finally, more conversions.
2) Facebook Ads are Highly Trackable
Creating compelling content that speaks to your audience is only one of the many steps to a successful social media campaign.
Once you have published your content, you should be able to assess the progress.
The beauty of Facebook ads is that they are highly measurable, allowing you to see your click-through rate to determine how many people actually clicked on the ad. You can also track conversions and other key metrics.
This is not only useful to help you understand how well your advertising money is working for you, but it is also a way to determine how effective your content is in the eyes of your target audience.
Are the people that are clicking on your ad in your target audience? Are you getting a good click-through rate?
These are all questions you can ask yourself after viewing Facebook metrics.
3) Your Target Audience on Facebook
Speaking of your target audience, how are you going to ensure that your ads are being seen by the right people?
If your ads are being seen and clicked on by the wrong demographic, you may be wasting your advertising money.
The great thing about Facebook is that they have the data.
With well over 1 billion Facebook users, the group of consumers you want to reach out to is almost definitely represented on the social network.
Also, Facebook provides you with the tools to target the right people using their interests, age, gender, and other demographic information.
This is a level of detailed targeting that is simply not possible on other platforms as of yet.
4) Facebook has a Serious influence on What Consumers Purchase
This may not come to you as a surprise, but 67% of people indicated that they have made a purchase after seeing a social media ad.
If you think about it, this number is really astounding. Gone are the days when traditional media channels or even information on other websites were the primary influencers on consumer behavior.
Studies also show that out of all the social media platforms, Facebook certainly gets people talking about a product, and consumers admit that once their friends start talking about a product, they are more likely to purchase.
Facebook is not just a channel for friends to post pictures of their cats, it is an advertising focal point, where people are greatly influenced by the content that they come across.
Given the enormous user base on Facebook, if you are creating effective content and targeting the right people, you can put tremendous force behind your product.
5) Facebook Has an Enormous User Base
This is something that we have touched upon in earlier parts of the article, but we think it deserves its own section.
There are currently 1.63 billion daily active users on Facebook, and 2.45 monthly active users.
These are incredible numbers, since that is a very high percentage of the world’s population. It suggests that practically everyone uses Facebook.
Of course, does this mean that you are going to have 2.45 billion customers once you start advertising on Facebook?
No, but if you can identify your target audience properly, and create content that is appealing to them, then you will be on your way to snag a percentage of that user base.
The proliferation of Facebook makes it a tool that allows content to spread instantly.
Unlike some other social media networks, your neighbor, aunt, uncle, cousin, and the whole family are probably on the network.
This means that product influence that happens in person can easily go online, and can spread to practically any friend, relative, or anyone else someone knows on the network.
6) Facebook is a Powerhouse
There is no debating Facebook, in fact, the advertising powerhouse of our time.
A decade ago, print advertising and other traditional channels were still very popular.
Online advertising has completely changed the advertising game for both small businesses and large corporations.
Staying active and relevant on social media, and through a website or other digital means has never been more important.
Facebook ads for your business is a powerful way to boost your online advertising efforts.
Facebook ads offer a leading way to supplement your current organic advertising, but reaching far more people, building brand awareness, and ultimately resulting in conversions.
To summarize
- There is a snowball effect with Facebook ads and posts for your business.
- Facebook ads are highly trackable, so you are able to assess your progress and improve.
- Facebook provides you with the tools to target the right people with Facebook ads for your business, using the audience’s interests, age, gender, and other demographic information.
- 67% of people indicated that they have made a purchase after seeing a social media ad.
- Consumers admit that once their friends start talking about a product on Facebook, they are more likely to purchase.
- There are currently 1.63 billion daily active users on Facebook, and 2.45 monthly active users.
- Facebook advertising has completely changed the advertising game for both small businesses and large corporations.
At BUJOI Media, we are your Facebook Ads Experts who have extensive experience in building awareness, credibility and conversions. Let’s talk about your Facebook Advertisement needs today.
2 thoughts on “6 Reasons Why to Use Facebook Ads for Your Business”
I discovered your blog site on google and checked out a few of your earlier posts. Continue to keep up the very good work. Seeking forward to reading more from you later on!?
Thx, Eddie!