Did you know that the first five organic results account for 67.60% of all the clicks, on the first page alone? These statistics show the importance of SEO-geared content on your website.
Are you looking for a contractor nearby? An agency to assist with Facebook advertising? Or don’t know how to choose a website design company? The first thing any person would do is to search on Google to find out all these things.
Are you a videographer who is looking to expand your client base? You can then put together an SEO strategy where your goal might be to rank first for searches like ‘drone videographer Chicago.’ And here SEO content will help you to achieve this goal.
SEO and Content Marketing go hand-in-hand to help you launch a successful and profitable digital marketing campaign.
How they work together? Let’s take a closer look.
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is a visibility technique that helps you get your web pages and content to your target audience.
In simple terms, if you have a specific demographic you wish to target, then SEO would get your content to them whenever they make particular queries.
The ideal objective of SEO is to match content and searches every single time. This is achieved using technical changes, optimization-to-targets, and daily adjustments.
However, the backbone of SEO is the content, and without it, SEO would not thrive, no matter how much time you put into other factors.
This is because all SEO does is match your content with specific search queries.
What is Content Marketing?
The word content marketing is as simple as the name, which means the marketing of your content.
This simple factor, as it seems, is the foundation for different digital marketing campaigns.
You might decide to market your content on social media, but the only way it would get as far as you want it to is with the use of SEO – I know you are beginning to see the connection between SEO and content marketing.
How Does Your Content Rank on Google?
1. Content Depth
Google is the top search engine today, maintaining more than 86% of the market shares. With such depth, you have to know that Google would always want to give the best results for search queries, so you have to make sure that everything you do with regards to your content marketing and SEO is from the perspective of what the searchers want.
This does not mean that you should write content almost the length of an eBook as the length is not the main factor. It is about covering everything you know your searcher is looking for.
So, from the perspective of the searcher, if a search like “best boot brands” is made, you need to ask yourself, what is the reason for the search, and what would fulfill the needs of this search? For this, they would like to get the following:
- Best boot brands well listed out
- The price to help them understand and cover their budget
- Big names which sweeten the deal
This will satisfy the user searches, and it will likewise rank you well on Google. However, with this, some people would feel like the best thing to do would be to copy a high-ranking content to their page, but this would not work. You can also get an idea of the best searches from the people also ask section and the related searches section, which is at the bottom of the page as well.
2. Content Accuracy
Asides depth, another thing to be taken into consideration is content accuracy. No matter how good your content is, you would not be properly ranked on Google without accuracy.
The thing is that Google has a knowledge graph where they take your information and make sure that everything is right.
Another good way to make sure that everything is by using trustworthy backlinks would increase your ranking on google ranking.
3. Keyword Research
Keywords are some of the important words mentioned in many of the searches related to your selected niche.
It is an essential aspect of SEO, and you have to make sure that you search for the right keywords to make sure that you rank higher in the result pages of search engines.
It would help if you used keywords strategically because as relevant as it is, doing too much can be deemed as keyword stuffing, something that does not work well with Google rankings.
4. User experience
User experience is determined by how much visitors enjoy your content and how much value it adds to the users as they read through the content.
When people derive value from your content, they stay a little longer, which is one of the information Google uses to rank your page.
5. Traffic
Traffic is another determining factor with regards to Google rankings.
It is is defined as the total of individuals who visit your site.
With a high amount of organic traffic, your website is sure to be highly ranked by Google.
6. Building links
Building links is another important SEO tactic that Google uses to rank as well.
Google ranks you better because building links help Google understand that you are a credible website with quality content worth bringing out in search engine queries.
This is to say that the more backlinks you have in your content, the higher the ranking.
Bottom line
For a profitable digital marketing adventure, you can learn how to hit the mark. These are some of the tips you if you want to make the most of your endeavors.
Finally, you need to understand that nothing comes cheap, and with some of these tips mentioned here comes the need for hard work and consistency.
Or otherwise, leave the hard work to us – we are here to help you thrive. Contact our team to discuss your SEO content marketing strategy.
