Website Design – Eye Catching with Flawless Navigation

When it comes to a website design agency, it’s important to hire professionals who can give your business the best, in terms of design, layout and customer experience.

Your homepage must be attractive, easy to use and compelling. Your website layout must be responsive, customer focused and easy to navigate.

And, your site must be easy to find online. To get all these things right – you’ll need to find the best website design company for responsive design.

Why Hire a Website Design Company?

If you’re keen to cut corners when it comes to website design, you’re setting yourself up to fail. Yes, you can hire a cheap web designer to throw up a basic website, but this approach is going to cause problems in the future. Website design requires passionate and creative professionals who know their stuff. Choose our web experts for:

• Beautiful website design / redesign of an existing site
• Responsive design so customers can browse on multiple devices, including mobile, tablet, laptop and desktop
• User experience (UX) for optimum performance and conversion goals
• Team of creatives at your fingertips
• Extensive knowledge of website design and development
• Google best practices and SEO
• And much more

Responsive design, the key to future-proof websites! Now let’s get into responsive design.

What is Responsive Design?

Why is it important that your web design company specializes in responsive design? Let me ask you a question:

Question: You’re asked to find out about the latest trends in marketing. What’s the first thing you reach for?

Answer: I’m guessing it’s your smartphone, right! Wait, maybe it’s your tablet! Or could it be your laptop?

People are individuals and we all use different technology to do similar tasks. A responsive website designer keeps this at the forefront of their creative process. Developing and styling a website that is optimized for a wide range of devices. Responsive website design is best for user experience and will ensure you are prepared for mobile-first customers.

Without a professional responsive design, you risk losing valuable customers. If a user struggles to navigate your site, or your website design breaks when using a smartphone or tablet, you could be losing money. User experience (UX) and conversion rate optimization are essential to the design elements of your business website. If your site breaks, this is poor user experience (UX) and you risk damaging your conversion goals.

In addition, a responsive design will impact SEO. If an online customer finds your website difficult to use, they’re likely to leave and drop off. Google recognizes ‘time on page’ as a strong indicator of performance and quality of a user query. If your ‘time on page’ statistics begin to drop, SEO can be negatively affected.

Ask your website design company about their responsive design capabilities before signing a deal with them. Prepare for the future and prepare for success online.

Website Design Company Checklist

What are the most important things to consider when looking for the best website design company in the US? Here’s a great checklist to go through before you hire a design agency to re-design or create a website for your business.

Do they have a creative team with a wide skill set? The best web design companies will bring together designers, developers, SEO experts, user experience (UX) professionals and content writers to provide their clients with the best website designs.

Can they provide you with a portfolio? A great website design company has worked with a number of clients in the past and they’re often more than happy to show you a portfolio of their previous work.

Check out their own website! Go and visit the website design company’s website first. If they can create a user-friendly, responsive website that is easy to use across multiple devices, they have proven that they can do the job for themselves.

What’s their price point? Cheap doesn’t mean quality when it comes to website design. Avoid cheap companies. In the end, you’re paying for a company’s expertise, experience and creative talent.

Final Notes: How to Find the Best Website Design Company

Often the best way to find the best website design company, after you find them online, is to grab a coffee. The preferred fuel of the creative industry, if someone from the agency is willing to meet up with you for a coffee and discuss your website design goals, that’s a great sign. You could even use this opportunity to ask them to pitch you a couple of ideas for your website or ask them to show you their portfolio.

We hope this advice and insight helps you to find the best website design company for your business website creation.

We at BUJOI Media can handle all aspects of building your website, from copywriting to professional website design, responsiveness and search engine optimization. Contact us today.

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That said, let’s start at the very beginning. What is a landing page?

Landing Page Definition: What is a Landing Page?

A landing page is a stand-alone web page that is created specifically to communicate a message for a marketing or advertising campaign, with an aim to get the visitor to take action.

The term “landing” comes from the idea that visitors “land” on your page from various traffic-driving sources, depending on the aims of your marketing campaign.

For example, if you create a landing page (single page) for a product you sell, you could drive traffic to it from Facebook ads, Google ads, YouTube ads and videos, social media promotions, links on your website, email marketing, affiliates and more, depending on who you want to market the page to.

The aim of this page is to be hyper-focused and streamlined toward one goal. That goal may be to send an inquiry, make a purchase, or simply sign up for your newsletter.

Regardless of the goal, the rest of the page must be driven toward getting visitors who land on the page to convert (do the thing you want them to do).

There should be a very clear CTA (call-to-action), which is where you ask visitors to take action such as making a purchase, signing up for a trial, signing up for a call, or to your newsletter.

So, How Do You Plan and Implement a Landing Page?

Set Your Goal

Your first step should be to define your goal. What do you want the landing page to do?

Why do you need one? Landing pages have been proven to work extremely well, but they can’t convert if the goal is vague, unaligned with the overall aims of your marketing campaign, or absent.

You need to set a goal that has a purpose and is measurable. Do you want visitors to buy from you? Sign up for a free trial?

Be Aware of the “Ask”

This means you need to be aware of what you’re asking your visitors to do and where they’re coming from.

Too many landing page and marketing newbies create a landing page without thinking about where the traffic is going to come from – if it’s stone-cold you need a different message on your landing page to if they’re warm. (Cold traffic = they don’t know you, Warm = they know you.)

Think about whether what you’re asking is reasonable for the audience it’s aimed at.

If you need multiple landing pages for different audiences then that’s what you need – it’s far better to take the time to craft two versions of the same message for two different audiences than leave your cold traffic feeling bewildered or bore your warm traffic with information they already know.

The aim of a landing page is always to cut to the quick.

Create a Clear CTA

Get clear on exactly what you want your visitors to do and set a measurable goal, then craft your CTA.

Some landing pages are super simple with a little information and a form to enter their contact details to receive more information on something they’ve expressed an interest in.

While others will need to explain why what your offering will solve their problem before you ask them to purchase there and then.

Set Expectations

What kind of results do you think you can get?

This is a hard question to answer for the first time you use a landing page, but if you’ve done any advertising for this product or similar campaigns, you may be able to gauge your results.

If you have more experienced contacts in a similar industry or niche, you may be able to ask them what kind of results you can expect.

Set a number or percentage of conversions – but be conservative. This is your first try at this, so you have plenty of time to improve.

Design the Landing Page

Finally, write and design the landing page.

Best practices for 2020 are that your landing page should be completely distraction-free – no header, no unnecessary footers, and no links to other areas of your website on your landing page. Don’t let your visitors get distracted.

Your landing page should be modern, sleek, but colorful. It doesn’t need to be a piece of art, but it should reflect your brand and look like an attractive and trustworthy source when visitors land on it.

Also, don’t forget how many people will land on it on mobile; make sure you check that it looks and works well on mobile devices.

Finally, keep copy on-brand and to the point. Long-style sales letters don’t work anymore – they only serve to scare people away. Clarity should trump all else on your landing page.

Landing Page Definition: Isn’t any Page a “Landing Page”?

If you want to get technical about landing page definition, sure, but the key to a landing page is the focus.

Is your home page a landing page technically?

Sure, but likely it’s not following the key focus and formula of a landing page unless you have a one-page site.

Should I A/B Test My Landing Pages?

Absolutely – provided you know how to do that without too much of a learning curve.

If this is your first ever landing page and one of the only marketing campaigns you’ve planned, just ensure you have one landing page per audience and see how that goes.

You can always A/B test later for the same audience once you know what you’re doing or are using tools that make it easy to do.

Key Points

• A landing page is a stand-alone web page that is created specifically to communicate a message for a marketing or advertising campaign, with an aim to get the visitor to take action.
• The term “landing” comes from the idea that visitors “land” on your page from various traffic-driving sources, depending on the aims of your marketing campaign.
• Your first step should be to define your goal. What do you want the landing page to do?
• You need to be aware of what you’re asking your visitors to do and where they’re coming from.
• Create a clear CTA on your landing page.
• Set a number or percentage of expected conversions but be conservative.
• Design the landing page or hire BUJOI Media to design and build it.
• The key to a landing page is the focus.
• Do A/B testing for your landing pages.

We at BUJOI Media can handle all aspects of your landing page, from copywriting to design, responsiveness and search engine optimization. Contact us today.

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To help you create a landing page that converts in 2020 (and years to come), here are 5 tips you need to know.

Landing Page that Converts Tip #1: Design Matters

This is a controversial tip and one that old-school online marketers will probably argue against, but in 2020 design is more important than ever.

We’ve all landed on a page, thought “yikes!” and bounced. In 2020 people aren’t willing to give a badly designed landing page a chance – the ability to create visually beautiful websites and landing pages is now more accessible than ever, and visitors expect to find aesthetically pleasing pages.

In fact, old-fashioned pages and badly designed pages are now seen by many as untrustworthy and suggest to visitors that you are unprofessional, out-of-date, or even a scam.

To see the best conversion rates on your landing pages, you need to design them to not only guide the visitor’s eye to the most important places but also communicate wordlessly that you are a quality and trustworthy business.

Landing Page that Converts Tip #2: Streamlined Minimal Landing Page  

Many landing pages have chosen to take on a clear, minimalist style that uses simple copy and a straightforward CTA (call-to-action) for many years now, but in 2020 this is definitely the most effective approach.

Every minute we have a thousand things vying for our attention – be it elsewhere on our computers, phones, or in real life, so your landing page needs to get to the point as soon as possible, while still giving your audience enough information that the page actually converts.

Once upon a time long sales letters worked, but present a modern audience with a wall of text and they’ll run the other way.

Focus on clean design, getting the information they need to know quickly (good copy, infographics, clear tables – whatever makes sense for you) and then deliver a crystal-clear CTA.

Landing Page that Converts Tip #3: Incorporate Live Chat

Live chat big in marketing in 2020 and beyond, and you need to be ahead of the curve and using them on your landing pages. Many landing page services already integrated live chat into their templates or make it easy to do so with a plugin.

If you want a landing page that converts you need to answer every question a potential customer has, but sometimes you can’t foresee what information a visitor’s eye will slide over or what basic questions they may have that you assume they’ll already know.

Instead of losing these customers, the live chat function can offer these customers a way to open a dialogue with you before they make a purchasing decision.

This means you have a chance to prevent customers from slipping through your fingers and discover trends in the questions or needs your customers have during the purchasing journey.

Landing Page that Converts Tip #4: Utilize Social Proof  

Social proof isn’t anything new (the term was coined in 1984 by Robert Cialdini), but it is now an essential ingredient to a landing page that converts. Social proof was always something good to have, but nowadays it is a must.

High quality images, whether your own or stock, works well along with persuasive testimonials. Start with your happiest clients and customers since they might really want to help you.

In 2020, it is absolutely worth making an extra effort to find real people who are willing to give you the social proof you need, ideally with a link to their social media profiles or website so people landing on your page can click through and see that there is indeed a real person or business behind the positive words. 

Landing Page that Converts Tip #5: Stand-Alone Landing Pages

Landing pages shouldn’t be a part of your website – they should be a stand-alone page with no distractions.

That means no header navigation or website-style footer, no sidebars, and no links to other pages on your site (at least until the very end after your CTA). As we talked about in tip #2, you need to capture a visitor’s attention and lead them by the hand through what to do on your landing page to the CTA.

If a visitor is going to take action on your landing page, the only option should be to follow your CTA or CTAs. If it works best for your style of landing page it’s still okay to start with a simple CTA, explain the product, and then repeat the CTA in a slightly different way.

The key here is to focus on the product and on the outcome – this isn’t the place to take them to “about” pages or blog posts.

If you are panicking about how your visitors will possibly know enough to buy from you, you may be targeting the wrong audience or not explaining the product clearly enough on the landing page.

Quick recap

• A landing page design should not only guide the visitor’s eye to the most important places but also communicate wordlessly that you are a quality and trustworthy business.
• Clear, minimalist style that uses simple copy and a straightforward CTA (call-to-action) is definitely the most effective approach.
• Integrated live chat is a must on your landing page in 2020.
• Utilizing social proof, start with your happiest clients’ testimonials.
• A landing page that converts in 2020 should be a stand-alone page with no distractions.

Landing pages can work equally well for cold traffic and warm traffic, but know the difference and have two separate landing pages when necessary for cold and warm audiences to maximize your conversion rates in 2020.

Contact BUJOI Media today, and we’ll get started with your landing page that converts in 2020.

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A website is one of the most powerful marketing tools you have for your business. Its design contributes much to your credibility. Also, it has a great impact on customers’ engagement and conversion rates. 

As technology evolves, so should your website.

Here are 7 signs showing it is time to redesign your business website.

1) Compatibility and Optimization

First of all, most likely, your website is a compatible one.  It means that your website is HTML based and, therefore, users can see it not only on their desktops but also on their tablets and smartphones.

However, not all the compatible websites have been optimized properly. Whenever you pick up your smartphone and have to scroll back and forth on a website because you cannot see the full text, or if it is almost impossible to click on the links on a site, you have just landed on a web page that lacks optimization. It looks like a small version of a desktop site when opened up on your smartphone.

Website optimization is ensuring your site is adaptive to any type of device: mobile, tablet, desktop. 

Furthermore, Google has announced of shifting to mobile-first indexing back in November 2016[1].  Moreover, Google has advised that they will “use the mobile version of the page for indexing and ranking”[2] back in December 2018.

To clarify, mobile-friendly content is being ranked higher on Google search results if the user is doing their search on a mobile device. The reasoning behind this is more than simple: most of the searches on Google are done using mobile devices. 

If your site is difficult to navigate for mobile and tablet users, you surely need to adapt it with responsive web design.

 2) Complexity 

Does your website consist of many pages and much information? Does it have an extensive drop-down menu? Is it rather difficult to find an item on your site and complete a purchase?

Well, if you answered yes to the above, it could be a good reason as to why potential customers do not want to spend even a dime on your site. Once your site is loaded with text and consumers are given too many choices, they get lost.

A call to action is still of high importance, but we would recommend having a limit. Ideally, make one call to action for the customers who want to do business with you immediately and another one for users that are still doing their research.

Besides, too much of a color pop on a website can also contribute to a distraction and visitors will navigate away from your site. 

Make sure users can quickly find what they are looking for with an updated look and functioning of your site. Emphasize the uniqueness of your business in an easy to comprehend and captivating way.

3) All about patience

You’ve guessed it right – they [consumers] want it fast to avoid turning into a furious state of mind.

Test the speed of your website. Minimizing the loading time is a huge factor when it comes to customer engagement. Every additional millisecond distresses the visitors.

Site speed is also one of the elements of Google ranking. Therefore, the longer your website takes to load, the less likely it is going to show up at the top of the search results. In addition, Google has highlighted the correlation between site speed and happiness of the users[3].

According to KISSmetrics, 47% of internet users expect a web page to load in no longer than 2 seconds and 40% of consumers will abandon a site that takes more than 3 seconds to load[4].

According to KISSmetrics, 47% of internet users expect a web page to load in no longer than 2 seconds and 40% of consumers will abandon a site that takes more than 3 seconds to load.

There are various ways for a developer to assist you with speeding up your web page, such as shrinking the images. However, you may need to request for a redesign.

4) At first glance

Do you feel proud of how your online home [web page] looks like?

We all love to spend time on a visually appealing site. It encompasses all the colors, pictures, fonts, shapes, white space and tiny details that catch the eye.

With the expression of the above, you are delivering feelings. Keep it in mind once working on your website redesign. You are creating either a welcoming vibe or frustration.

Fine feathers make fine birds. The point is: yes, your business is first being judged by the looks of your website, no matter how good you are at what you do.

The web graphic makes an impression beforehand on what it may be to do business with you prior to making a further commitment. Opt-in for captivating one.

5) Analytics

Whether you choose Google Analytics or another analytical tool, look into the data on a regular basis to get detailed reports and make data-driven decisions.

The design of your web page should encourage visitors to take the action and it should be easy to complete a purchase with one or two clicks.

The increasing bounce rate may be a sign that it is time to work on the updates for your website, including web design for your page.

Likewise, the decreasing average time users spend on your site along with a slipping conversion rate may alarm for the necessary changes to the appearance of your site.

Moreover, you need SEO that matches the content of your website. If you have not considered SEO in the days of setting up your site, it is time to take it into account. It may be cheaper and easier combined with a website redesign for your business.

6) Competition

When you think of your competitors, do you envy them their website? Is it much cooler than yours? With a crisp and clean design?

You should stop smiling now, get serious and answer sincerely to yourself. If the answer is yes, it costs you traffic, leads, and sales.

Marching one step further of your competition with a visually attractive site adds up to your long-lasting success.

Luckily, a specialist in the field will tailor the looks of your website and ensure its functionality to meet your needs and turn your vision into reality.

In case you do not have a website for your business yet, you are surrendering to your rivals before the game even starts. Check out why a professional website is a must for each and every business in 2020.

To wrap it up

Be mindful of the below whether the time has come to redesign your website:

• Is your site adaptive to any type of device: mobile, tablet, desktop?
• Does your website consist of [too] many pages and [too] much information?
• Is it too complex to navigate it?
• How fast does it load?
• Is it visually appealing? Does it look outdated?
• Has the bounce rate increased?
• Did your competitors get their site recently updated?

Remember, your website is an investment in the prospering future of your business. Let’s make it thrive together.

Schedule your FREE consultation today and let us walk you through a website redesign for your business.

Sources:

[1] https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html

[2] https://webmasters.googleblog.com/2018/03/rolling-out-mobile-first-indexing.html

[3]https://webmasters.googleblog.com/2010/04/using-site-speed-in-web-search-ranking.html

[4]https://neilpatel.com/blog/loading-time/

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Everyday you do everything you can in order to ensure the best experience for your customers. And security is number one when it comes to your digital presence. The status of your website “Not Secure” calls out for immediate action. So thinks a web giant “Google” as well.

One of the main areas of website security is that the website utilizes TLS (earlier SSL), which stands for Transport Layer Security (earlier Secure Socket Layer). It is a standard security technology that establishes an encrypted connection between a web server and a browser, with the URL being prefixed with “HTTPS” (Hypertext Transfer Protocol Secure) instead of the standard and insecure “HTTP”. The extra letter “S” stands for “Secure”.

Here are 5 major reasons why the extra “S” is so important for your business.

1. “Google” matters

For the past several years, “Google” has been strongly advocating that all sites would adopt HTTPS encryption.

Back in 2014, “Google” presented the idea of “HTTPS everywhere” and advised of putting one in a favorable position of a better ranking in their search once opting out for “secure”.[1]

It only affected a small percentage at the very beginning, but it has gained more weight eventually. 

“Google” definitely prefers to direct visitors to trusted websites with HTTPS configured.

Watch out! That means you are losing traffic to your competitor with a site more secure than yours.

From July 2018 with the release of Chrome 68, Chrome marks all HTTP sites as “not secure”. It is a red flag warning for a potential customer.[2]

If I were you, I would stay on good terms with “Google”.

2. Security threats

It is a misconception of some that HTTPS is needed only for sites that handle information like financial, medical or otherwise sensitive data.

Any information you typically submit to a website or retrieve from a site is sent as plain text and can be viewed if an intruder is able to intercept the information.

In encompasses logins, contact forms, credit card details, browsing patterns, passwords, bank account number and chat logs, etc.

TLS encrypts the information that is shared between the browser and the web server. In case the information is intercepted by an attacker, they will not be able to read the data.

What is more, with TLS, transferable data cannot be intentionally or otherwise modified or corrupted without being detected.

Furthermore, it prevents an intruder from passively listening to communications with your server. This is difficult to catch, but it is a growing security threat.

3. More security threats

Without a secure website, it is not only the data mentioned in Part 2 that may be stolen.

There is a great chance that hackers may infect your website with malware that is spread further to the visitors of your website. [3]

Or an intruder might use your website to attack other sites.

Therefore, the “Secure” website is a highly considerable preventative measure in regard to cyber-attack.

There is no business too small for a hacker to attack since it is their choice, not yours.

In addition, some legitimate third parties such as internet service providers are able to inject ads into your pages if not using HTTPS.  

In the USA, it is legal for your internet service provider to check your web browsing history and sell it to advertisers.

An internet service provider will only see that you are connecting to a specific website instead of individual pages you are viewing with HTTPS.

It is your decision whether to prevent it or not by going “Secure”.

4. Credibility and professionalism

Yes, your credibility is being judged by how your business website looks like.

Your site gains the reputation of a safe place online with HTTPS.  

A lock symbol says it all and creates a sense of security for consumers.

Especially if consumers add personal details, create an account with a password login or sign up for a newsletter.

The general public is more concerned these days once “surfing” the net since it is an age of phishing, malware, viruses, and other illicit behavior.

As a professional, it is your responsibility to show you care about their privacy.

Also, most of the users typically close the browser after they run into the message “This website is not secure”. Red exclamation mark warns people away from your site.

And they are right, it is not worth taking a risk.

5. Cost of a data breach

Nowadays, most states have strict data breach laws with stiff penalties, fines, and other regulatory sanctions.

That could add up to a fortune. Different statistics advise the cost of a data breach varies between $1.8 and $42 billion dollars per year.

Per IBM Security and Ponemon Institute study released back in 2018, the USA is leading in the most data breaches with $7.91 million.

Second is Canada with $4.74 million, third is Germany with $4.67 million, fourth is France with $4.27 million and fifth is the United Kingdom with $3.68 million.[4]

Obviously, the bigger the breach, the higher the cost.

Even if a security breach at a business is not evaluated as a data breach, it still has a major negative impact on your business.

You are in danger of losing your business and financial information.

And it is the easiest way to lose your customers’ trust in a blink once they find out.

And your revenue.

And your business contacts.

And the brand name you’ve built for years.

Quick recap

• “Google” requires HTTPS and has taken measures for HTTPS sites to be ranked higher, which allows having more visits of potential customers on your website;
• Browser makers display warnings if a website is not secure what navigates consumers away from your site;
• Too dangerous to ignore the “S”: from unwanted ads to cases of injected malware into users’ computers on HTTP only;
• And from altered information in transit to stolen medical records and credit cards’ information on insecure HTTP;
• HTTPS boosts the reputation of your site as a safe place online;
• Data breach equals not only a financial loss payable for damages, but it also means the loss of your customers’ trust, revenue, brand name, business, and financial information.

To wrap it up, HTTPS is becoming a standard. Make security a top priority and one of the main reasons to do business with you. Help to reduce cyber-attack levels and promote the best practice in the digital world.

Please contact us and we’d be happy to assist you with deploying HTTPS for your website.

Sources:

[1] https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html

[2] https://security.googleblog.com/2018/02/a-secure-web-is-here-to-stay.html

[3] https://thehackernews.com/2016/02/china-hacker-malware.html

[4] https://databreachcalculator.mybluemix.net/

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By NICK JOHNSON

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