We need to upload fresh content, answer direct messages, answer comments, and find content to share elsewhere. That takes time and an element of constant attention.

Social media has made it easier than ever to find exactly what we want when we want it, find reviews, see what something looks like before we buy it or visit, and allows us to follow the people and brands we adore.

In short, it does great things, but how can you manage your social media accounts more effectively so that you can spend more time doing what you love? Even if that’s scrolling through your feeds on your personal account! Keep reading for social media management tips to improve your workflow.

Social Media Management Tips #1: Set Up Goals

List the goals you want to achieve by utilizing social media channels. Increased brand awareness? More website traffic? More sales?

Break down your big goals into smaller actionable steps.

Set up a clear deadline for each of the goals and smaller milestones. This will help you stay motivated and keep focused on the social media task.

Ask yourself, how many social media platforms do you need to post on to reach your goals? Which channels? You would be surprised that you can do more with less if you carefully choose the right platforms.

Social Media Management Tips #2: Batch Content

Have you ever heard of batching or time-blocking?

These are two concepts that help you stop doing the same tasks day-in, day-out, and instead spend a day or two a week getting all your content created for your social media profiles (or anything else, for that matter) for the week, month, or even quarter ahead.

If you need quality content to upload on a daily basis, batching may be the answer for you.

There’s nothing wrong with taking professional shots or writing out posts weeks or months in advance and using them whenever you need to.

You can schedule one for each day or simply use them whenever you don’t have a daily upload ready to go.

Either way, you have a piece of content ready whenever you need it. No more sitting at your desk wondering what to write or how you’ll take a good picture when you’re sick.

Social Media Management Tips #3: Use a Scheduling Tool 

There are plenty of scheduling tools that will help you stay on your schedule, post at the best times, and manage your comments.

If you aren’t already using one, you’re making a mistake.

Not only do they help you manage your time, and you can batch content even more effectively, but you can also analyze what posts do best.

There are plenty of tools out there, so use the free trials most of them offer to find which one you like.

Social Media Management Tips #4: Analyze Your Data

Schedule a time in the day or once a week to check your social media analytics. You need to see what’s going on or if there are any topics trending you can post about more.

Social media is immediate and all about the now – unless someone’s super interested in you they’re not going to scroll back through your feed to see what you were posting six months ago.

Use your social media data to see how your posts do out in the wild and analyze what worked for them and what didn’t.

When you find something that works, repeat it, and continue to analyze the data.

Social Media Management Tips #5: Use Tools to Stay Up to Date 

Tools like Buzzsumo can help you stay up to date on what other people all over the internet are saying about your brand.

If you want to connect with influencers or find potential partners for future collaboration, these tools can help.

Not only will you know what others around the web are saying, but you can use those positive articles and posts and share them with your social media following for content they may be interested in or as social proof.

Social Media Management Tips #6: Schedule Social Media Time 

Just as we talked about in the time-blocking point, it’s well worth doing that for daily and weekly social media management tasks, as well as blocking out post creation time.

If you know you can get wrapped up in social media for hours you need to schedule a definitive start and stop time.

When you fit this into your day, and even how many times you need to will vary from person to person and brand to brand, but ensure you set a time when you put social media down for now and get on with other tasks.

Conversely, if you find doing some social media management tasks a chore, scheduling them for a defined time period will motivate you to get them done.

Social Media Management Tips #7: Repurpose Your Content

If some of your posts performed well in the past, give them another turn.

One of the ways is to convert your content into another format, e.g. video’s main points into an infographic or text. Or you can add new bullet points to make the earlier post longer and up to date.

Posting the material onto another social media channel also helps. Always let others share your content.

Or just repost that wow post on the same platform again, with some little changes – for those who for some reason missed it out before.

Key Points

• List the goals you want to achieve with social media channels.
• Batching or time-blocking will help you help spend a day or two a week getting all your content created for your social media profiles.
• Use a scheduling tool to stay on your schedule, post at the best times, and manage your comments.
• Schedule a time in the day or once a week to check your social media analytics. When you find something that works, repeat it, and continue to analyze the data.
• There are tools you can use to stay up to date on what other people all over the internet are saying about your brand.
• Set up a definite time to handle social media for your business.
• Repurpose the content that worked well.

Do you need assistance with social media management for your business? Contact BUJOI Media today!

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But, is it always worth hiring a company to manage your social media for you? Here are 5 reasons to hire BUJOI Media as your social media management company.

Reason to Hire BUJOI MEDIA as Your Social Media Management Company #1: Time

They say time isn’t something you can buy, but it is when you pay BUJOI Media to take a task off your plate.

Be honest, do you ever start your workday with nothing to do? Do you ever go home early because you didn’t have anything to do – not as a reward for finishing a big project?

If you laughed at the idea, you’re not alone. Most business owners could work 24/7 with all the things they have to do.

So do you really need to add managing your own social media to your plate?

If you love managing your own social media profiles then maybe you should keep it under your own watchful eye, but if it isn’t in your zone of genius you should hand it off to the BUJOI Media experts.

Reason to Hire BUJOI MEDIA as Your Social Media Management Company #2: Everyone (and Their Grandparents) is on Social Media

You can not overestimate social media’s infiltration into our world; an estimated 2.65 billion people used some form of social media in 2018, and that number is forecast to grow to 3.1 billion by 2021.

That’s a huge percentage of the world’s population, which was estimated to be approximately 7.7 billion in April 2019.

If you have ever struggled to find potential clients or customers and you’re not sure where to find them, know that they are on social media.

There are almost 3 billion people using social media regularly, so can you afford not to be marketing to those people or not have a presence on at least one of the major platforms?

BUJOI Media will know exactly what platform you need to be on and how to establish your presence on it as quickly as possible. Each follower is a new potential customer.

Reason to Hire BUJOI MEDIA as Your Social Media Management Company #3: Trust

When you’re thinking of hiring someone to work on your home, or even ordering from a site online, do you look at that company’s social media profiles to check they are legitimate?

An active social media presence builds trust with current and potential new customers as they know they have somewhere they can contact you.

Customers expect you to have a Facebook page, if nothing else, and this page can double as a place to build your social proof as past customers can recommend you to others or leave a review of your service.

In our digital age, trust and social proof have become more important than ever.

BUJOI Media will manage your page so you can get on with all the other things you need to do to keep your business running.

Reason to Hire BUJOI MEDIA as Your Social Media Management Company #4: Search Engine Optimization

Did you know that search engines also take note of whether or not you have a social presence?

Google’s algorithm actually factors in all traffic to your keywords (your brand name) and “social signals”, which help it determine whether or not you are a good source to recommend on their search engine results.

If Google believes you are one of the best sources to recommend, they’ll push you higher up the rankings for the keywords and search terms that matter most to you.

That’s a huge win, right?

But, be aware that a social media page where tumbleweeds blow through aren’t going to generate any of these social signals, so you need to keep the page active and interacting with customers.

Reason to Hire BUJOI MEDIA as Your Social Media Management Company #5: We’re Experts!

Let’s not overlook the key reason why you should entrust certain tasks to the experts.

Everyone is on social media, but few make their business page management a priority. In most cases, looking after social media is the task that gets bumped to the bottom of the list or forgotten altogether.

And even if you love interacting with your customers, do you follow social media best practices and keep an eye on the latest trends?

If not and you know your business will thrive with a healthy social media presence, you’ll see much better results when you hand the reins over to the BUJOI Media experts.

Our team of experts spend all day managing accounts and finding out what gets the most interaction from current followers and what can grow your numbers.

Also, at BUJOI Media we manage accounts all day every day, so we can quickly spot trends in what followers want to see, and in what the platforms themselves are encouraging or penalizing.

Hiring BUJOI Media as your social media management company will prove a time and cost-effective investment.

Quick Recap

• Time isn’t something you can buy, but it is when you pay  BUJOI Media to take a social media management task off your plate.
• If social media management is not in your zone of genius you should hand it off to the experts of BUJOI Media.
• Estimated 2.65 billion people used some form of social media in 2018, and that number is forecast to grow to 3.1 billion by 2021.
• There are almost 3 billion people using social media regularly, so can you afford not to be marketing to those people?
• BUJOI Media will know exactly what platform you need to be on and how to establish your presence on it as quickly as possible.
• Each follower is a new potential customer.
• Customers expect you to have a Facebook page.
• BUJOI Media will manage your page so you can get on with all the other things you need to do to keep your business running.
• Google’s algorithm factors in all traffic to your keywords and “social signals”, which help it determine whether or not you are a good source to recommend on their search engine results.
• Social media management experts at BUJOI Media spend all day managing accounts and finding out what gets the most interaction from current followers and what can grow your numbers.
• We manage accounts all day every day, so we can quickly spot trends in what followers want to see, and in what the platforms themselves are encouraging or penalizing.

Get the most from your ROI (Return on investment) when working with BUJOI Media experts. Contact us now for your social media management.

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