Facebook Archives –

6 Reasons Why to Use Facebook Ads for Your Business

BUJOI MEDIA — Wed, 04 Dec 2019 21:53:37 +0000

Most of us know that Facebook has well over one billion users, and other social networks have hundreds of millions of active accounts. This sounds great, but targeting the right people can be difficult, so is it worth it to pay for advertising on Facebook? Let’s dive into the 6 reasons why paying for Facebook Ads for your business rather than relying solely on organic results can be tremendously beneficial.

1) Engagement Snowballs on Social Media

The first concept to understand when advertising on social media is that engagement snowballs.

In other words, when you make a post, there is a snowballing effect.

It is because one person will interact with the content, and then immediately all of their friends have the opportunity to see the content, and all of their friends, and so on.

How does this relate to paid advertising on Facebook?

Paid advertising equals more exposure, engagement, leads and finally, more conversions.

2) Facebook Ads are Highly Trackable

Creating compelling content that speaks to your audience is only one of the many steps to a successful social media campaign.

Once you have published your content, you should be able to assess the progress.

The beauty of Facebook ads is that they are highly measurable, allowing you to see your click-through rate to determine how many people actually clicked on the ad. You can also track conversions and other key metrics.

This is not only useful to help you understand how well your advertising money is working for you, but it is also a way to determine how effective your content is in the eyes of your target audience.

Are the people that are clicking on your ad in your target audience? Are you getting a good click-through rate?

These are all questions you can ask yourself after viewing Facebook metrics.

Maybe you need to change your content strategy to improve click-through rate and align better with your target audience.

3) Your Target Audience on Facebook

Speaking of your target audience, how are you going to ensure that your ads are being seen by the right people?

If your ads are being seen and clicked on by the wrong demographic, you may be wasting your advertising money.

The great thing about Facebook is that they have the data.

With well over 1 billion Facebook users, the group of consumers you want to reach out to is almost definitely represented on the social network.

Also, Facebook provides you with the tools to target the right people using their interests, age, gender, and other demographic information.

This is a level of detailed targeting that is simply not possible on other platforms as of yet.

4) Facebook has a Serious influence on What Consumers Purchase

This may not come to you as a surprise, but 67% of people indicated that they have made a purchase after seeing a social media ad.

If you think about it, this number is really astounding. Gone are the days when traditional media channels or even information on other websites were the primary influencers on consumer behavior.

Studies also show that out of all the social media platforms, Facebook certainly gets people talking about a product, and consumers admit that once their friends start talking about a product, they are more likely to purchase.

Facebook is not just a channel for friends to post pictures of their cats, it is an advertising focal point, where people are greatly influenced by the content that they come across.

Given the enormous user base on Facebook, if you are creating effective content and targeting the right people, you can put tremendous force behind your product.

5) Facebook Has an Enormous User Base

This is something that we have touched upon in earlier parts of the article, but we think it deserves its own section.

There are currently 1.63 billion daily active users on Facebook, and 2.45 monthly active users.

These are incredible numbers, since that is a very high percentage of the world’s population. It suggests that practically everyone uses Facebook.

Of course, does this mean that you are going to have 2.45 billion customers once you start advertising on Facebook?

No, but if you can identify your target audience properly, and create content that is appealing to them, then you will be on your way to snag a percentage of that user base.

The proliferation of Facebook makes it a tool that allows content to spread instantly.

Unlike some other social media networks, your neighbor, aunt, uncle, cousin, and the whole family are probably on the network.

This means that product influence that happens in person can easily go online, and can spread to practically any friend, relative, or anyone else someone knows on the network.

6) Facebook is a Powerhouse

There is no debating Facebook, in fact, the advertising powerhouse of our time.

A decade ago, print advertising and other traditional channels were still very popular.

Online advertising has completely changed the advertising game for both small businesses and large corporations.

Staying active and relevant on social media, and through a website or other digital means has never been more important.

Facebook ads for your business is a powerful way to boost your online advertising efforts.

Facebook ads offer a leading way to supplement your current organic advertising, but reaching far more people, building brand awareness, and ultimately resulting in conversions.

To summarize

There is a snowball effect with Facebook ads and posts for your business.
Facebook ads are highly trackable, so you are able to assess your progress and improve.
Facebook provides you with the tools to target the right people with Facebook ads for your business, using the audience’s interests, age, gender, and other demographic information.
67% of people indicated that they have made a purchase after seeing a social media ad.
Consumers admit that once their friends start talking about a product on Facebook, they are more likely to purchase.
There are currently 1.63 billion daily active users on Facebook, and 2.45 monthly active users.
Facebook advertising has completely changed the advertising game for both small businesses and large corporations.

At BUJOI Media, we are your Facebook Ads Experts who have extensive experience in building awareness, credibility and conversions. Let’s talk about your Facebook Advertisement needs today.

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5 Facebook Advertising Trends You Need to Know in 2020

BUJOI MEDIA — Mon, 18 Nov 2019 22:04:39 +0000

Social media and advertising is a constantly moving target – it seems like every month there’s a new change to keep up with. Of course, while some of these can pass you by and not have any real effect on your bottom line, there are major changes and trends you need to be on top of if you want to see the best ROI (return-on-investment) for your advertising dollars. Facebook has made it more difficult for businesses to reach their customers from their pages organically, but the power of Facebook advertising is still huge. If you’re willing to spend the time and the money mastering Facebook advertising, it can be a moneymaking machine. Here are 5 Facebook advertising trends you need to know in 2020 to maximize your ROI for your time and money.

1. Messenger Integration and Chatbots

If there’s just one trend you adopt into your marketing and advertising strategy for 2020, let it be this.

People were a little wary of Facebook messenger integration when it first became possible, but the results from early adopters are staggering.

While many businesses have found success using messenger integration to better their customer service, those who have used it to send their customers notifications of new content, new releases, and special offers have seen open rates and profits skyrocket.

In 2020, not only will customers feel more accustomed to having trusted brands pop up on their phones, but the artificial intelligence for this application will only become smarter and more accessible.

This is definitely a trend to jump on as soon as possible.

2. Facebook Live and Video

Over the past couple of years, we’ve seen the emphasis on Facebook move from driving people to like our pages to a more pay-to-play platform.

This one of all current Facebook advertising trends will continue in 2020, but that doesn’t mean you should abandon your organic efforts completely.

One trend we are seeing is a huge push toward video on all social platforms, for both organic and paid strategies.

If you want organic engagement on Facebook, stories and, especially, Facebook Lives are the way to go.

If you have a limited budget, it’s time to look into how you can introduce video into your marketing and advertising strategy, or increase it. Stories, videos, and lives are much more likely to be seen by your customers and come with all the other benefits of video over written posts and images.

Facebook lives are a chance to connect with your customers, answer questions, encourage engagement, create a relationship, inspire brand loyalty, and create excitement.

Engagement with Facebook live posts are around 178% higher than a normal post – and that content will live on beyond the minutes you are live.

3. Content and Ads that Offer Real Value

If your customers are adult users (over 25), you need to be aware of the trend of adults doing social media detoxes, significantly reducing their social media use, or even deleting apps from their phones so they can’t check it at any moment.

For adult users who already feel like they don’t have enough time in the day, it’s likely that this trend will continue.

Now, this doesn’t mean that social media will lose its effectiveness with these markets (other than the 6% or less of users leaving Facebook entirely).

But instead it means that what you produce needs to offer significant value, grab their attention, or hit a pain point so significantly that you’ll be permitted to remain in their world (and feature in it more prominently).

In other words, don’t create fickle or misleading content and ads.

Facebook (and other social media platforms and governments) wants to give their users more privacy, control, and transparency than ever before, so these users will simply unlike your page, unfollow your accounts, or hide your ads.

4. Community Building

Building a community online and on Facebook is nothing new, but this trend is set to continue and increase in 2020.

It’s not enough to simply share content your audience might enjoy; you need to create engagement and cultivate a culture of interacting with you.

We’ve seen the rise of social media influencers and accounts with hundreds of thousands of likes or followers, but with little-to-no engagement.

Micro-influencers (accounts with a low number of followers that are highly engaged) are much more valuable. The same concept is true for your Facebook account.

If your audience isn’t engaging with you, you won’t have a chance of converting those followers into paying customers. Conversely, 1,000 highly-engaged followers can be worth serious money.

That’s why, in 2020, it will be more important than ever to cultivate a community. Create a space (a Facebook Group or elsewhere) where your audience can find you and relevant content.

Again, huge unpoliced groups are of less value than small, friendly spaces. Give your audience a place to feel free and safe to create connections, learn, or have fun, and work to create that atmosphere until your members create it organically.

5. Focus on Conversions

When it comes to paid Facebook Advertising trends in 2020, your focus needs to be on conversions and your customer journey. Map out what ad they’ll see, what landing page they’ll go to, and what happens from there.

If you sell a low-cost physical product you may be able to take them directly to the product page and get them to convert, but don’t let them be a lost lead if they don’t.

Retarget those customers with a different ad and a different landing page. If they aren’t yet ready to buy, give them the opportunity to learn more by going to a blog post, watching a video, adding your messenger bot, or joining your mailing list.

Find what works, and increase your budget. There are so many small businesses and entrepreneurs who try Facebook marketing, don’t put in the time to learn how it works, decide it doesn’t work and won’t try it again.

But, the fact of the matter is there are thousands of businesses of all sizes who have spent the time to master Facebook ads know when it’s time to scale.

A $50 budget that converts well and is profitable will scale up to be profitable at $500, and $5,000, so whether you manage your ads yourself or give someone else permission to do so, when something is working do not be afraid to scale.

Key Points

Facebook advertising is still huge – it can be a moneymaking machine.
Businesses using Facebook messenger integration to send customers notifications of new content, new releases, and special offers have seen profits skyrocket.
Stories, videos, and lives get benefits more over written posts and images.
Keep customers and gain new ones with creating and delivering content and ads that offer real value.
Convert followers into paying customers with creating a community, such as Facebook Group.
Put time to learn how Facebook marketing works.
Find out what works, and increase your budget. A $50 budget that converts well and is profitable will scale up to be profitable at $500 or $5,000.

Facebook advertising trends in 2020 are all about focus, relationships, and scaling up.

BUJOI Media can help you with Facebook advertising by building, managing and efficiently optimizing your campaigns. Contact us today to schedule your FREE consultation.

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6 Easy Ways to Use Facebook Messenger for Business Communication Optimization

BUJOI MEDIA — Fri, 25 Oct 2019 01:21:28 +0000

Good relationships mean everything in business. Customers and business people connect in meaningful ways, by using methods they like the most, for example, in-person meetings, through websites, text messages, social media accounts, voice calls, video conferences, etc. As it turns out, the Facebook Messenger platform increasingly becomes one of the most preferable communication methods for businesses and their clients all over the world.

And that is for many good reasons:

The modern messaging platform can indeed provide multiple functions to the point where it acts as a single communication-hub.
Facebook Messenger application offers a variety of features for businesses, such as having phone calls, video chats with an individual or a group of people, and sending text messages.
Despite being a separate application from its parent social media app, the Messenger is automatically integrated with your Facebook account. All your friends are automatically added to the Messenger Contact, yet you can manually upload more contacts from your device.
Even if some of your Facebook Friends do not use Messenger, you can still send messages which they will receive and read when they log into Facebook.
Facebook remains the world’s biggest social website with more than 2.4 billion users. As a matter of fact, the company claimed that about 2.7 billion people were using at least one of the main products (Facebook, WhatsApp, Messenger, or Instagram) each month during the first reported quarter of 2019, according to Statista.
With the above in mind, Facebook Messenger has an enormous potential to boost lead generation efficiency and improve a business relationship in general, assuming you know how to use it properly.

Here are 6 easy ways to optimize Facebook Messenger for your business communication.

1) Use a Smart Messenger Name

Messenger does not allow two different users to have the exact same name.

Your Messenger name acts as a Twitter handle to some extent and it even has the same format, which is @someone-username.

In case you already have a Facebook Messenger name for your business, you can find it on your business page, right below the page name. A missing Messenger name means you have not claimed it yet, and you should do so right away before someone else takes the name you are fond of.

If you are using Facebook Messenger for business communication, the username is your true identity. Facebook allows two businesses to use the same account name, but this rule does not apply to Messenger.

For instance, there are two different companies called Super Supper on Facebook, but only one of them can use @super-supper as Messenger’s name.

Just like a Twitter handle, a unique Messenger name makes your business easier to discover and it prevents potential customers from sending a message to another business with a similar name.

But before you rush into claiming a name, you should consider that the best name is the one that is unique and closely related to your business.

Also, in case you don’t like your current user name, consider setting up a new page that you will use exclusively for messaging.

Claiming a new username can be a challenging process, especially if you choose a rather generic one.

When setting up a new page, be mindful of the possibility of the name coming up in the platform’s search function when a user enters relevant products or services.

2) Use a Right Profile Picture

It is a common sense that people associate your profile picture with your business.

Facebook takes your profile picture and uses it as your Messenger Code as well.

The problem is that there is a difference in the shape of the frame: the profile picture is square, yet the Code is round.

And Facebook simply fills it in, what can make your Messenger Code look poorly designed with a cropped logo or a cut-off business name.

Therefore, take some time to choose the appropriate photo for your Facebook business profile so that your customers can associate it with your brand instantly.

3) Install the Messaging Button

Do not expect that every user won’t have any trouble finding your Messenger username or Code.

In many cases, your Facebook business page is where the new customers start communication.

Messaging button is a button on your Facebook page that allows the users to send messages directly from that page.

Make the process easier for your clients by installing the Messaging button:

Find and click the Settings button located at the top right corner of your Facebook page.
Choose General section and find the Messages option.
You should find a checkbox to show Message button. Enable this option.
Save changes.

Using Facebook Messenger for business communication is pretty easy. If you know how to use a smartphone, then you’re more than competent to utilize the app to build a business relationship.

4) Set up Your Instant Reply

These are pre-configured messages automatically sent to the users once they contact you via Messenger.

You can access the option to create customized Instant Replies under Inbox, Automated Responses tab.

Write an effective reply that contains a greeting message, contact information, business hours and physical address.

Do not forget to preview your reply after saving the changes.

5) Create an Away Message

Instant replies are not sent when you are in Away status.

For that reason, Facebook Messenger allows you to create another personalized message in order for you to meet the customers’ expectations for a fast response time.

An away message also helps you to maintain your responsiveness rating.

You can find this option in your Inbox/Automatic Responses tab.

If you want to include the information of your business hours, make sure you’ve already configured the information in the Page Info portion of your Facebook page.

6) Create a Messenger Greeting

Facebook Messenger greeting is the message automatically sent to first-time customers.

They will not see this message again unless they delete all the previous conversations or access Messenger using a different account.

The option for the greeting is available on your Facebook page under Settings – Messaging.

To recap

Messenger does not allow two different users to have the exact same name.
Consider that the best name is the one that is unique and closely related to your business.
Facebook profile picture is square, yet the Messenger Code is round, therefore watch out for a cropped logo or a cut-off your business name.
Install the Messaging button since it allows the users to send messages directly from that page.
Set up an effective Instant Reply that contains a greeting message, contact information, business hours and physical address.
Create an Away message to maintain your responsiveness rating.
Create a Facebook Messenger Greeting to be sent out to first-time customers.

Nowadays you have various options on how to have a conversation with customers. Using Facebook Messenger for business communication is almost as effective as having a direct meeting, if not better, especially in terms of reach and speed. Likewise, since the Facebook Messenger app for business is a cross-platform and free to use as of today, it is a zero-dollar investment every business owner should make.

If you need any help with Facebook Messenger or Facebook Ads, feel free to reach out to BUJOI Media today.

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